Xerox the global leader in document management solutions, will be using GITEX Saudi Arabia 2007 as a platform to highlight its growing range of advanced office printer technology for small to large businesses in the Kingdom of Saudi Arabia. Xerox will be exhibiting through their Master Distributor, Computer and Communication Systems FZE (CCS) as they have for the last 5 years. For the second year running, Xerox will have two stands: One booth in the Main Area (stand # 745) and one booth in the Shopping Area (S-68).
Xerox strongly believes that Gitex KSA is an important event to showcase the latest in Xerox Office Printing solutions that have been recently launched in the Saudi market and the perfect opportunity for existing and potential customers & partners to experience first hand the solutions that are on offer. Over the last few years, Xerox has experienced many leads being generated during the show with serious deals being negotiated and closed post the show.
Commenting on their participation at GITEX Saudi 2007, Ayman Mattar the Regional Marketing Manager for Xerox, Middle East said: “The Saudi market is key to Xerox’s business strategy in the region and is one of the biggest markets for the company in the Middle East. Our business projections for the Saudi market reflect our positive approach and investments in the Kingdom, and participating in an important IT event such as Gitex KSA is an illustration of this. Gitex KSA also gives us the ideal forum to reaffirm Xerox’s position in a market that holds huge potential, by showcasing our latest document management solutions and highlighting Xerox’s leadership in the Colour arena.”
One of Xerox’s strategies moving forward in the Saudi market is to strengthen their presence through their extensive partner network in the Kingdom. Xerox signed up with major ‘Power Retailers’ in Saudi Arabia to increase the visibility and push for Xerox’s recently launched, more-affordable printing solutions. The newly appointed ‘Power Retailers’ at present include Electro, Carrefour, Geant, Extra, E-Max & Best.
The Xerox branded colorful double deck stand will showcase a wide display of Xerox Office Printing Solutions catering to SMB and large organizations taking into consideration functionalities, price, performance & ROI. Colour is also an important element for businesses in the region and at Gitex KSA, Xerox will not disappoint!
At the stand Xerox will be showcasing a wide range of A3/A4 size Colour Laser Printers boasting a number of advanced features including, network ready printing solutions such as the Phaser 6360 and Phaser 6180 (A4). The Phaser 3428 a desktop black-and-white laser printer designed to deliver greater productivity – including standard automatic two-sided printing – at an entry-level price will also be on display. In additional to the printer range, Xerox will showcase the Low End MFP’s monochrome as well as colour or SMB.
The Xerox Phaser 6115MFP, a desktop system that prints, copies, scans and faxes, brings advanced features and high quality color to businesses. It prints up to 5 ppm color and 20 ppm monochrome and offers 2400 dpi print quality. It features Pantone color approval and ID Card Copy, which makes it easy to copy both sides of a document such as an insurance card onto a single sheet of paper. The Phaser 6115MFP comes equipped with CentreWare® Internet Services software, which allows people to remotely manage the device.
The WorkCentre 4150 black-and-white multifunction printer the fastest-ever desktop multifunction system will be on the stand as well. The WorkCentre 4150’s multitasking abilities, which enable people to print, copy, color scan and fax at the same time without waiting for a prior job to finish, stand out among the competition. It is the only product in its class to include features such as Print Queue Management and Automatic Print Around, which lets people move important jobs to the front of the queue and eliminate “traffic jams” by immediately bypassing jobs in the queue that need special types or sizes of paper. These capabilities help maximize productivity within busy enterprise workgroups.
Xerox will also have a booth of 24 sq meters in the shopping area and this will be reserved for Xerox business partners who will be running some promotions on selected models available for the show only.
About Xerox
Established in 1985, Xerox’s regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news. XEROX® is a trademark of XEROX CORPORATION.
