ZonesCorp Demonstrated its Contribution to Society at Arab Giving Forum & Abu Dhabi CSR Conference

Published May 9th, 2010 - 01:43 GMT

Under the patronage of Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in the Western Region of Abu Dhabi, Chairman of the UAE Red Crescent Authority, the Higher Corporation for Specialized Economic Zones (ZonesCorp) participated in the Arab Giving Forum 2010, and Abu Dhabi Corporate Social Responsibility (CSR) Conference, which were both held at Emirates Palace in Abu Dhabi on May 9, 2010. The joint event, organized under the slogan “Social Coherence, a National Responsibility”, aimed at promoting the culture of giving and enhancing awareness on CSR practices, strategies and benefits among individuals and companies.
Organized by Zayed Giving Initiative, both the Forum and the Conference brought together top Arab dignitaries and monarchs including Her Majesty Queen Rania of Jordan, HH Prince Al Walid bin Talal of Saudi Arabia, and HE Ziad Baroud, Minister of Interior in Lebanon, in addition to a large number of Arab intellectuals, business leaders and decision makers. The event discussed various topics and study cases on social responsibility implementation and its influence on business. It also focused on the sustainable social development programs and humanitarian projects launched in the Arab world on the cultural, educational and environmental fronts.
HE Mohammad Hassan Al Qamzi, CEO, ZonesCorp, stressed the importance of participating as a diamond sponsor in both the Forum and the Conference which helped raise significant concerns for the social and business communities. The event also underlined the key role which CSR plays in business success as well as in building partnerships between the public and private sectors to ensure the wellbeing of the society.
“The forum provided an interesting platform to discuss the importance, strategies and management of CSR within the public and private organizations, the role of CSR in the sustainable social development initiatives in both sector, experiences of the participating businesses from the Arab world in implementing CSR procedures, as well as the initiatives launched in sustaining and integrating CSR within areas of business strategy, especially among private sector establishments,” said Al Qamzi.
Al Qamzi pointed out that CSR became one of the most important business issues that have been profoundly recognized in the past years throughout the UAE due to its role in the success of the corporates’ businesses. He said that many large companies appear to have found common ground upon which they have built elaborated CSR policies, practices and initiatives in their strategic planning that have effectively helped in enhancing their performance and sustainability.
“As CSR is one of the performance pillars within the public sector establishments, and since the private sector companies play a pivotal role in the country’s development process, there is a principal need to establish practical partnerships between the companies from both sectors which would certainly benefit the two parties as well as the society they are operating in,” Al Qamzi noted.
CSR experiences of the major international companies proved to be beneficial for both the society and the business, said Al Qamzi adding that CSR could be recognized as a return investment that was not known before. Recent studies showed that the companies balancing between their interests and those of the society have four times doubled their rates of growth and skilled workforce generation.
“Companies that successfully integrated CSR within their businesses stood to gain financial and social benefits through identifying new business opportunities, strengthening their brands and corporate reputation, attracting the retention of top employees and partners, sustaining customers’ loyalty and increasing quality and productivity,” he said.  
ZonesCorp was given the opportunity to demonstrate the aspects of its corporate responsibility programs towards society mainly through developing a new concept of world-class, integrated and comfortable accommodations for Abu Dhabi workforce. These cities have largely contributed to delivering the human image of Abu Dhabi in protecting the rights of laborers and abiding to the directives of World Labor Organization.
Al Qamzi noted that the event has provided valuable insights on the effective implementation of CSR concepts within Arab business communities in accordance with the highest international standards.
The Abu Dhabi CSR Conference sessions discussed various topics including CSR and Sustainable Development, CSR and the Business Community, Partnerships between the Non-profit Public and Private Establishments, and the Role of Media on CSR Initiatives.

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