Notebooks sales surge as demand for mobile computing devices grows: Samsung

Mobile computing devices have created a paradigm shift in computing and the way people work. Portability and ease of use have become deciding factors when consumers look for a new computer. Furthermore, the amazing growth in web usage for communication and socializing is driving growth in the notebook market, making laptops compelling solutions not only for youth but also for a wide spectrum of users who choose to be connected everywhere.

As the market for mobile computing devices continues to grow, Samsung, one of the leading players in the notebook market, increased its sales by more than 183 per cent in the first quarter of this year. The market share of Samsung's notebooks grew more than 18 % in the UAE in 2011 compared to the first quarter of 2010 where the overall market share is currently registered at 12 per cent. The Middle East is a strategic region for Samsung and notebook sales are expected to increase due to an increasing trend in desktop replacement.

With no compromises on quality, design and features, Samsung remains committed to leading the industry through continuous development of notebook technology. In addition, products are constantly updated with new versions launched every year. Notebooks such as the recently launched Samsung Series 9 are driving the market forward in terms of design, display and powerful performance. The new Series 9 notebook is built with a Solid State Hard Drive which accelerates the notebook's performance tremendously delivering 60 percent faster booting than a hard disk drive (HDD) notebook. The notebook is feather light at 1.31kg (2.88lbs.) while maintaining a super slim body that measures only 16.3mm (0.64inches) in depth and a screen size of 13 inches, Crafted with durable duralumin, the Samsung Series 9 is the premium notebook for consumers who look for design, performance and usability.

Raj Varma, General Manager of the Notebook Sales Group, Samsung Gulf Electronics states that Samsung continues to be a market leader in this category due to its commitment to giving consumers' what they need. He also states that consumers can anticipate seeing a wide range of innovative computing devices from Samsung in the near future.

So, as the worldwide web continues to be a vibrant part of our daily lives, mobile computing devices like notebooks are emerging as the perfect match to address all online needs. It is therefore likely that it will exist side by side with the smartphone and tablets, which serve different sets of user needs for mobile and digital lifestyles. As manufacturers like Samsung continue to introduce new, cutting-edge form factors in the notebook market, the excitement generated by both consumers and PC manufacturers is clearly justifiable, making this category ripe for growth in the coming years.