Tayyar Travel Group launches its new corporate identity, crowning its past 30 years of success

Al Tayyar Travel Group recently launched its new corporate identity to keep up with the path of modernity which is consistent with the developments of all the different services and departments of the group. A new advertising campaign has been launched, and it carries the identity of the new group to include all its local and regional branches. 

Dr. Nasser Al Tayyar, Vice Chairman and Managing Director of Al Tayyar Travel Group, said: "The launch of the new identity is in line with the changes of this continuously evolving industry, in which Al-Tayyar Travel Group is currently conducting comprehensive changes beginning from the base up to the summit, while maintaining the core values ​​and commitment of credibility, patience, persistence and integrity. 

As part of the permanent aspiration to the future, we are currently working on strengthening our core business and revealing the new face of the group, starting with our brand as well as driving bookings through a much more sophisticated electronic network and website perspective, making it easier, more attractive and fashionable. We seek through this development of our brand to make the travel and tourism more in line with personal preferences, in which we meet the needs of the supporters of change who want to be treated as individuals.” 

CEO of Al Tayyar Travel Group, Dr. Fahd Al Jarboa, commented on the new corporate identity, saying: “The policy of change and development throughout the whole group is a necessary one, and it is portrayed in the new face of the group which is in line with the vision of modernity and development that we pursue. This will in turn ensure the continuity of the group and maintain its heritage in the region.” 

Dr. Fahad adds: "Anyone who looks at our new identity will notice that it is an extension of the old identity which we are still proud of. We cannot abandon the success that it has brought. We have eased on the colors to make the symbols look clearer and through the Earth we highlighted more on the breadth of our network, to wander the world by air, sea, land, and start a new journey in which we hope from God to help us with.” 

In the same context, the group has developed its website to have access to information faster and more efficiently. The booking engine also launched “altayyaronline.com " as a  proactive look in the development of the travel industry and to reach the largest segment of customers, depending on their preferences and attitudes. 

It is worth mentioning that the group has given great importance to the social websites to become closer to its customers and to answer all their questions and communicate with them around the world. The group has allocated a team qualified to attend to customer service and contribute to the development of its programs and plans.