Qanawat launches Ramadan services for Etisalat EGYPT subscribers

Qanawat, the leading mobile phone services provider, is bringing the biggest Islamic artists to Egyptian mobile subscribers after signing a deal with Etisalat EGYPT that makes it Exclusive Content Aggregator for the operator’s “Call Tones” ring back tone services.
The agreement further extends Qanawat’s position as an industry leader in providing content for personalized ring back tone services that replace the usual call-waiting tone with the subscriber’s favorite piece of music.
During the holy month of Ramadan, Etisalat customers wanting to add a spiritual touch to the call experience can now pick from a wide selection of famous Islamic Sheikhs such as Al Sudes, Saad Al Gamdi, Mashari El Afaasi, Sk. Shaarawy, in addition to Anasheed artists like Sameer Al Bashiri and Ahmed Bu Khatir. New Islamic releases including Wael Jassar’s “nabina el zain” album plus a range of classic Ramadan songs from Mohammed Qandeel, and Mohammed Abdul Moteleb will also be available along with many more.
Etisalat customers can also enjoy a wide variety of top Arabic and International music hits.
“We are delighted to be working with Etisalat EGYPT and providing the operator and its customers with exclusive, top quality content,” said Adnan Omar Al Obthani, CEO of Qanawat. “In choosing Qanawat to supply content, Etsialat EGYPT can rest assured that it has picked a regional expert that can maximize the efficiency and profitability of the service offered, and which can initialize investments on the operator’s behalf to achieve the highest possible number of sales.”
Qanawat already provides exclusive content to a huge number of mobile subscribers throughout the Middle East region through partnership agreements with mobile operators including Zain and Qtel.
In signing exclusive agreements for digital rights with the region’s leading artists, Qanawat is actively aiding the Middle East music business by helping to protect copyright and providing new revenue streams.
Background Information
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etisalat has deployed many innovative technologies and services to remain at the leading edge of customer experience.
etisalat’s senior leaders understands the need to continue its investments in building the networks of the future because the positive effects filter down to the rest of the economy. Today, the UAE boasts of an excellent telecoms ecosystem, capable of driving successes across industries and sectors.