SanDisk expands into Turkey

SanDisk Middle East and Africa (MEA) today announced its expansion into Turkey through its partnership with Telpa Group, a leading mobile retailer in Turkey. The partnership will drive SanDisk MEA’s strategy in Turkey and take advantage of the country's growing mobile market growth in Turkey.

“Our partnership with Telpa reinforces our objective to expand our product reach in Turkey. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Telpa,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.

The country’s mobile market is on a positive growth trend. This is backed by research reports indicating that the mobile penetration rate is currently at 62.4 million mobile users, 83.7 percent of the current population. With intense competition between the three mobile operators, Turkcell, Avea and Vodafone, mobile subscription rates are set to grow at a compounded annual growth rate of 8 percent between 2011 and 2014 with the penetration rate forecast to touch 108 percent in 2014.

Telpa has a widespread distribution network and directly works with 3,500 dealers and 6,200 retail shops. The company’s strong infrastructure, with a well-established working environment for dealers and an online B2B platform, will enhance SanDisk’s market presence in the country.

SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.