"Simpler is Better" for new 7UP

Press release

Published March 28th, 2011 - 12:20 GMT

The cool new look of 7UP

Consumers in Saudi Arabia and the Gulf region are giving a warm welcome to the cool new look of 7UP, the most famous lemon-lime soft drink in the world, which PepsiCo has relaunched in a simplified new design that matches the personality of those who live a modern simple lifestyle full of verve and vitality.

The new design features a larger and bolder 7UP logo with a simple-contemporary style, while the refreshing background celebrates 7UP lemon-lime credentials, reminding consumers of 7UP great refreshing taste they always enjoy.

“Simpler is Better is our new slogan, which perfectly reflects the uncomplicated modern design that presents 7UP as the symbol of carbonated clear refreshing Lemon Lime & bubbles drink,” said Ahmed Zakaria, Marketing Manager at PepsiCo. “Simpler is better also represents 7UP theory of promoting simplicity among consumers to refresh themselves and enjoy their modern lifestyle. 7UP and 7UP Free lovers everywhere are instantly attracted to the new look while still enjoying the same great taste that refreshes and invigorates.”

To celebrate the introduction of the new design PepsiCo is supporting the relaunch with a comprehensive campaign that includes TV commercials, sponsorships, newspapers and magazines advertising, outdoor, posters sites and instore point of sale materials.

PepsiCo’s global leadership in the soft drinks industry is continuously upheld by presenting its world famous brands in new and innovative design concepts that live up to the aspirations of today’s younger generation, while remaining true to the superior taste and quality of the original beverage.

New look 7UP regular and 7UP Free, is now available in retail outlets throughout the Middle East.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.