Sony Ericsson introduces Xperia arc, the ultimate smartphone with super slim design and state-of-the-art technology

Press release
Published January 9th, 2011 - 12:30 GMT
Sony Ericsson Xperia arc smartphone
Sony Ericsson Xperia arc smartphone

Sony Ericsson today unveils the new Xperia arc smartphone with cutting edge Sony technology and an exceptional multimedia experience on the latest version of the Android platform - 2.3. Xperia arc is the first of a new generation of Xperia smartphones to be announced in 2011.

Ruediger Odenbach, General Manager, Sony Ericsson Middle East, said, “We’re starting strong in 2011 by introducing our most exciting Xperia product yet. Xperia arc combines state-of-the-art Sony technology with breathtaking design to entertain and wow consumers. All on the latest Android release.”

Xperia arc takes the stunning design language that Sony Ericsson has become known for to a new level. Super slim and light, Xperia arc is just 8.7mm at its thinnest part and has an extra wide 4.2” multi-touch screen. Created from premium materials and with a stunning arc body, this smartphone is sleek, strong and designed to fit perfectly in the user’s hand. The best of Sony technology is inside Xperia arc.  The Reality Display with Mobile BRAVIA Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Furthermore, Sony’s award-winning Exmor R for mobile sensor with the f/2.4 lens enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared in HD on your living room TV via the built in HDMI-connector.

Xperia arc will launch on the latest version of the Android platform providing access to Google Mobile Services and the myriad of applications available on the Android market. Xperia smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast Internet to create the most entertaining smartphone experience.

Sony Ericsson Xperia arc – Key features
•    Slim, lightweight and strong, with perfect ergonomics
•    Extra wide 4.2” multi-touch Reality Display with Mobile BRAVIA Engine to ensure ultimate multimedia and viewing experiences
•    Sony Exmor R for mobile: for best-in-class low-light photography and video capture
•    8.1 megapixel camera and HD video recording capability
•    Android Market – thousands of applications to keep you entertained this statements is NOTvalid in UAE and KSA


Sony Ericsson Xperia arc will be available globally in selected markets, including Japan, from Q1 in the colours Midnight Blue and Misty Silver.

Check out the Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) 
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory 
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." 
Symbolizing Sony's spirit of challenge to "do what has never been done before," 
the company has continued to release countless "Japan's first" and "world's first" products.

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.

PR Contact

Contact Name
Wael Samad
Contact email

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content