Sony launches new SDHC memory card

Press release

Published January 23rd, 2011 - 02:21 GMT

Al Bawaba

Gulf today announced the launch of its new SDHC Memory Card Class 10 storage cards, equipped with greater data transfer speeds and enhanced image recovery abilities to protect photographers and videographers’ precious memories.

Blending quality, reliability and performance, the SDHC Memory Card Class 10 features software for recovering accidentally deleted pictures. It also enables fast data transfer of up to 22MB/s that is ideal for burst shooting with a DSLR or shooting large-sized HD movies.

The SDHC Memory Card Class 10 protocol makes the card ideal for sports and action photography in burst shooting modes, as well as the stable recording of large HD videos. The enhanced performance allows users to quickly transfer storage-intensive high-resolution photos and videos from the card to a computer.

Data recovery is also fuss-free as the SDHC Memory Card Class 10 is compatible with the Memory Card File Rescue Ver. 3.0, the world’s first AVCHD supporting file rescue software. Available as a free download, users will find the recovery software a lifesaver as it enables the easy retrieval of photos, music and movies that were deleted by mistake, with a 90 per cent success rate on average.

Playback of movies and photos stored on the SDHC Memory Card Class 10 are easily powered when the card is used together with the MRW-F3 memory card reader and connected via USB to a television or Blu-ray player. The SDHC Memory Card Class 10 will also permit the download of x-Pict Story™, a free and easy to use software that lets users create and share slideshows of their favourite pictures and music.

Featuring storage capacities of 8GB, 16GB and 32GB, the new SDHC Memory Card Class 10 are currently available in all leading electronics’ outlets in the Middle East.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.