Chelsea agree record sponsorship deal with Yokohama

Chelsea agree record sponsorship deal with Yokohama
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Published February 27th, 2015 - 16:36 GMT via

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Chelsea sign £40m-a-year Yokohama Rubber shirt sponsorship deal (picture courtesy of
Chelsea sign £40m-a-year Yokohama Rubber shirt sponsorship deal (picture courtesy of

Chelsea have agreed their largest ever commercial deal in signing a five-year shirt sponsorship agreement with Yokohama Rubber, believed to be worth around £40 million per season.

The Blues have had a partnership with Samsung since 2005, but this new shirt deal is thought to be the second most lucrative in world football behind Manchester United's agreement with American car giant Chevrolet.

"It is an absolute pleasure to welcome Yokohama as our new official shirt partner and we look forward to a successful relationship with them," Chelsea chairman Bruce Buck told the club's official website.

"Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.

"We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.

"We are also looking forward to working with Yokohama on our community projects around the world through the Chelsea Foundation, when together we can use the power of sport as a force for good.

"I would also like to express my sincere gratitude to Samsung, with whom we have had a successful and rewarding relationship since 2005. Chelsea has demonstrated through that 10-year partnership that we can play a critical role in helping our partners achieve their global growth objectives. We look forward to accomplishing similar success with Yokohama."

Back in November Chelsea announced a profit of £18.4m for the financial year ending June 2014 - by far the largest of the Roman Abramovich era - as the club seeks to remain compliant with Uefa's Financial Fair Play regulations.

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