Marka brings UEFA Champions League Experience to UAE

Marka brings UEFA Champions League Experience to UAE
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Published April 8th, 2015 - 17:44 GMT via

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UEFA Champions League logo
UEFA Champions League logo

Marka, a public joint stock company focused on the growing sports, retail and hospitality sector in the UAE, will bring the UEFA Champions League Experience for the first time to the region next month.

As part of the UEFA Champions League Experience, a pre-opening event will display the UEFA Champions League trophy, the highest form of silverware achievable for a European club, from May 1 to 2, at the Yas Mall, Abu Dhabi, UAE.

Khaled Almheiri, vice-chairman and managing director of Marka, commented: “It is an honour and a privilege to showcase the UEFA Champions League trophy for the first time in the UAE and to give the country’s fans the chance to see the most important prize in European football up close and personal.”

The UEFA Champions League Experience will see the official launch of a concept store and casual dining destination that is set to open in Yas Mall in early June, it added.

The new offering from Marka Hospitality, the concept-store is the first in the world dedicated to the UEFA Champions League. The store will feature a fast-casual dining restaurant where patrons can enjoy signature dishes served in a stadium-inspired setting designed to replicate the atmosphere of the UEFA Champions League, whilst watching live matches as well as highlights and archive footage of classic UEFA Champions League matches on giant screens.

Fans visiting the 17,000-sq-ft UEFA Champions League Experience will also be able to buy merchandise from top European football clubs competing in the UEFA Champions League.

Memorabilia signed by UEFA Champions League legends will be on display - as well as available for purchase - and there will be a museum where football devotees can learn more about their favourite teams and players.

During the pre-opening event fans will get the chance to have their photos taken with the UEFA Champions League trophy. Additionally, exciting UEFA Champions League related activities have been scheduled to take place over the two days, said a statement.

One of the UEFA Champions League Experience pre-opening event’s major attraction will be the appearance of two of the world’s top football freestylers who will be showcasing breathtaking demonstrations of ‘keepy uppy.’ Andrew Henderson is three times World Champion, five times UK Champion and has stood in as a body double for ex-England player Michael Owen, while John Farnworth has won both World and European Titles and is the current holder of five Guinness World Records.

Nick Peel, CEO of Marka, said: “The UEFA Champions League Experience is committed to creating an exciting and immersive environment for the UAE’s multitude of football fans to experience their favourite tournament.”

“We will be giving a taste of what is to be expected with our special pre-opening activity, it really is a must-attend event for every true football fan,” he added.

Copyright 2015 Al Hilal Publishing and Marketing Group

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