OFA and Oman Air launch All Stars Awards initiative

OFA and Oman Air launch All Stars Awards initiative
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Published February 22nd, 2016 - 15:11 GMT via SyndiGate.info

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Source: muscatdaily.com
Source: muscatdaily.com
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Football at the grassroot level in the sultanate is set to take off in a big way with the launch of the Oman Air All Stars Awards program in cooperation with the Oman Football Association (OFA), starting next month.

The joint initiative between the OFA and Oman Air targets about 10,000 youngsters in its inaugural season, beginning on March 12. Sultan al Zadjali, CEO and general secretary of the OFA, announced the launch of the programme at the OFA headquarters on Sunday in the presence of Mohammed al Shikely, Oman Air's vice-president of marketing. Zadjali said, “It is an ambitious programme aimed at involving schoolchildren in the age-group of six to 16 years with the game in a friendly and fun-loving atmosphere.

“We do have other development programmes for the youth and the grassroot level, but this will be different as the emphasis will be on playing and learning the sport in an easy manner, with a focus on healthy living and basic skills development.”

Shikely said, “It is a great initiative for schoolchildren across the country. The programme will raise skill levels and hopefully provide a bigger pool of talented players who can go on to represent Oman in the future.

“Oman Air is privileged to be part of the programme alongside the OFA. We would like to see kids coming out of their houses and indulging in outdoor activities, like playing football.”

Nabil al Busaidy, Oman Air's senior marketing manager, said the programme will offer aspirations for the youngsters to go up step by step by clearing various challenges and earning 'coloured bands'.

“It is like earning belts in karate. As the child clears different levels, he will be presented with coloured bands and stickers by his school teachers for encouragement. We aim to get on board 10,000 youngsters in the inaugural year and then increase it the time to come,” said Busaidy.

Ali al Ajmi, manager of OFA technical division operations, said, “The schools will be provided with a kit for registration. The programme is open to Omanis and expatriates and is tailored to be played at the school playground or even at home. It will be held under a school teacher or a coach.”

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