QATAR Airways (QA) has announced that it has signed a multi-year partnership agreement with Italian football club AS Roma, further strengthening the award-winning airline's commitment to Italy.
The agreement, the largest ever signed by the club, will see Qatar Airways become AS Roma's main global partner, with the airline's logo to adorn the team's shirts through the 2020-21 season.
The partnership will also enable Qatar Airways to engage with millions of the club's fans worldwide and help Roma reach millions of potential new fans across the globe. Qatar Airways will be only the seventh shirt sponsor in the club's 90-year history.
Qatar Airways Group Chief Executive Officer Akbar al Baker said:"We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season.
AS Roma is one of the most successful and well-known football clubs in the world and our shared passion to strive for excellence and innovation make this a natural partnership. As an airline, we understand the power of sport in bringing people together and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe."
AS Roma President Jim Pallotta said:"We are delighted to announce this historic partnership between AS Roma and Qatar Airways two great brands with global ambitions.
Yesterday's announcement is the result of discussions behind the scenes for more than eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club's history, on and off the pitch."
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