London-based Apppli launches The Third Line iPhone app

Press release
Published May 25th, 2011 - 07:22 GMT
The new iPhone app
The new iPhone app

The Third Line has this week raised the bar in Dubai’s fast moving, fast growing arts and culture scene by launching a new space for the region’s talent to be showcased.

Featuring artists’ works and profiles, exhibition and event schedules and a book store, The Third Line iPhone app presents the Middle East’s artistic talent to a new, younger and more tech-savvy worldwide audience.

‘By having the first smartphone app amongst galleries in the UAE, we are hoping to inspire a whole new generation of art supporters,” says Sunny Rahbar, Director of The Third Line. “It is an effective, efficient way for collectors, patrons and art enthusiasts to be just a touch away from information on current exhibitions and events, new works and more, wherever they are in the world.”

Based in Dubai – the cosmopolitan and cultural centre of the GCC - The Third Line is widely recognised for its leadership in using technology to promote awareness of the latest trends in contemporary Middle Eastern Art and to showcase emerging and established artistic talents in the region. The gallery’s pioneering approach to social media, the web and now mobile applications has enabled it to build up a dedicated following of young, dynamic collectors across the world.

Developed by Apppli, a London-based software firm, The Third Line’s iPhone application puts the gallery – its events, exhibitions, artworks, social feeds and bookstore - in your pocket.

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