Toys "R" Us expands retail operations in the UAE

Press release
Published July 6th, 2011 - 09:18 GMT

Toys “R” Us, the world’s favourite toy retailer, today opened its new store at the popular Deira City Centre shopping mall. With the opening of the new store, the Al-Futtaim Group company now has 6 stores in the UAE and 13 across the MENA region.

Later this month Toys “R” Us will also open its new store at Sharjah City Centre.

Troy Zunckel, General Manager of Toys “R” Us was joined by the Toys “R” Us team and popular children’s characters including Geoffrey the Giraffe, Shrek, Modhesh, Johnny Bravo and the Mario Bros at the ribbon cutting ceremony to mark the opening of the new store.

Located on level 2, West Court near the Cinema, the new store at DCC offers a diverse and exclusive product range with an easy-to-shop floor layout. Also on hand are knowledgeable toy-trained staff members ready to help customers find the perfect toy.

The new store, which is over 16,000 sq. ft., stocks thousands of quality toys for boys and girls, the latest and hottest games, educational and developmental toys, sporting goods, electronics, software and baby products.

The DCC store also stocks products from Toys “R” Us exclusive brands such as Bruin, Animal Alley, You & Me, Pavilion and Fast Lane among others.

The Babies “R” Us section offers a wide selection of products for newborns and infants, including clothing, cribs, furniture, car seats, strollers, high chairs, plush, safety gates, infant and pre-school toys, feeding accessories and more. This section also features inspirational room settings for parents to create the perfect nursery.

Troy Zunckel, General Manager of Toys “R” Us said: “We are delighted to open the new Toys “R” Us and Babies “R” Us store at Deira City Centre, one of the most popular shopping destinations in the city. We look forward to offering parents excellent value in a one-stop shopping experience that includes the widest collection of toys and games for kids of all ages and a great selection of baby products.

“The new store has the most up-to-date games, learning material and all the traditional favourites – everything you would expect of the premier children’s store in the region,” he said.  

Deira City Centre Vice President, Fuad Al Najjar said: “As Deira City Centre delivers yet another milestone in our redevelopment programme, we are very pleased to welcome Toys “R” Us to our diverse retail mix. The appeal of Deira City Centre after 15 years of operation is still very strong, and we still remain to be one of the best known and well visited malls in the UAE. There is no doubt that the addition of Toys “R” Us will give shoppers yet another reason to love Deira City Centre.”

The new Toys “R” Us and Babies “R” Us store offers a fun interactive environment through its R Play section where children are encouraged to learn and play. Customers can also experience the latest and hottest toys at the special demonstration counters at the DCC store.

“Toys “R” Us offers hundreds of unique and exclusive products not available anywhere else. From classic favourites to options for technology-driven entertainment on-the-go, Toys “R” Us shelves are stocked with the latest, hottest and safest toys year-round. We are confident customers will enjoy shopping at our new store,” added Troy.

The exciting Dubai Summer Surprises Spend-and-save offer, which is currently running at all the Toys “R” Us stores in the UAE is also valid at the new DCC store where on every purchase of AED 200/- customers will receive a gift voucher worth AED 50/- This offer is valid till July 31.

For more information, customers can call the Toys “R” Us store at Deira City Centre on 04-2364166. Toys “R” Us store is open from 10am to midnight all through July as part of the extended mall timings during DSS.

Background Information

Toys "R" Us

Toys "R" Us launched by the Al-Futtaim group in Dubai in 1995. The stores offer an unrivalled range of indoor and outdoor activity games, toys, and bicycles for young children with an emphasis on learning and technology. The store also caters to mothers through its Babies "R" Us section, featuring the largest selection of baby products, such as furniture, car seats, strollers and more. 

Al Futtaim Group

As a diversified organisation, we bring the quality and reputation of more than 200 companies into your life. Al-Futtaim’s 42,000 dedicated employees are committed to helping you make the right choice – no matter your location or need – in sectors as varied as automotive, retail, real estate and finance.

Deira City Centre

City Centre Deira, Dubai, UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, City Centre Deira created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level. 

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