Yahoo! Maktoob pioneers new technologies in Digital Advertising for the Middle East

Joined by some of the region’s leading players in the advertising and media industry, Yahoo! Maktoob presented a series of its latest innovative advertising products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. The products introduced are based on several key advancements in measurement and creative tools—offering brands the ability to connect with consumers through more relevant, measurable and personal online engagement. 

“Yahoo! has built its strategy around three main concepts, offering advertisers a unique combination of science, art and scale to reach consumers.Through the Yahoo! Maktoob homepage, which today attracts millions of users from across the Middle East and North Africa, we are able to offer new opportunities for brands by creating true digital experiences that connect users to what matters most to them, utilizing innovative tools that have never been available to them before,” said Ahmed Nassef, Vice President & Managing Director of Yahoo! Middle East.

Ushering in a new technology to the region, Yahoo! Maktoob demonstrated capabilities that can get the right ads in front of the right customers at just the right time.  It also unveiled a series of developments in its advertising and market research services, from ROI tracking to syndicated country surveys and reports, demonstrating the importance and benefits of campaign measurement which online advertising can provide.

Multimedia formats available on Yahoo! Maktoob properties have also been enhanced to deliver rich consumer experiences onthe digital canvas. The company is already a regional leader in the field of display advertising, with detailed screening, video and banner placements now available that emphasize audience interaction through more diverse placement options.

“Today’s advertisers have budgets that are under much closer scrutiny; they need to ensure their campaigns are hitting exactly the right audiences every time, especially as online consumers are ever-more discerning about the relevance of the advertising content presented to them,” added Nassef.