ASUS Eee Pad Transformer launched in the UAE

Press release
Published June 2nd, 2011 - 12:53 GMT
The Transformer sets itself apart from other tablets in the market by featuring an optional docking station
The Transformer sets itself apart from other tablets in the market by featuring an optional docking station

ASUS today announced the launch of its award winning much anticipated ASUS Eee Pad Transformer in the UAE. Starting at AED 1,899, the Android Honeycomb tablet is available at all Carrefour stores in the country exclusively during the weekend (2-4 June 2011) and across all major electronic retailers from 5 June 2011. 

The Transformer sets itself apart from other tablets in the market by featuring an optional docking station. This provides access to a full QWERTY keyboard along with unique Android Function keys, turning the tablet Transformer into a full-fledged notebook. The expandable keyboard docking station also extends the Transformer’s 9.5 hours of battery life up to 16 hours, so users can use it all day for work and play. 

Powered by the NVIDIA Tegra 2 dual-core processor, the Transformer browses the web at blazing speeds, providing a snappier response time and better performance when multi-tasking. An IPS Panel made from durable and scratch-resistant glass is viewable at angles up to 178°, and produces a crisper and more accurate color range by up to 50% when compared to other tablets in the market. Built-in SRS Sound technology provides a dynamic 3D stereo audio experience, with maximum bass response and a wide sound field from the discrete speakers housed in the 12.98mm thick frame that weighs only 680g. A 5MP rear- and 1.2MP front-facing cameras can shoot and record video, which can be played back in video on HDTVs via a mini HDMI output port, making it a true mobile entertainment device. 

Preloaded on the Transformer is Polaris Office 3.0, a professional Mobile Office Solution which enables users to edit various types of office documents including documents (.doc), spreadsheets (.xls) and presentation (.ppt) files, making the Transformer very attractive for professional use. A touchpad, 3.5mm audio jack, two USB ports as well as a built-in SD Card reader for easy file sharing and storage expandability makes the Transformer a versatile media hub. In addition, the ultra-convenient ASUS WebStorage with one year of unlimited storage space provides worry-free cloud computing. The docking station also extends the Transformer’s 9.5 hours of battery life up to 16 hours, so users can use it all day for work and play.

Mobile Productivity with docking station (Full QWERTY KB and touchpad, up to 16 hours of battery life, Unlimited ASUS WebStorage)

Mini-Cinema Entertainment (Brilliant IPS panel with 178⁰ viewing angle, HDMI support, NVIDIA Tegra2 1.0 GHz dual-core CPU)

Trendsetting Tablet Experience (Android 3.0 OS for tablets, Flash support, thousand of applications on Android Market )

Background Information

ASUS

ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

NVIDIA

NY Koen Group is an international holding company, founded by Naum Koen in 2003. NY Koen Group and its subsidiary companies are involved in various sectors including jewellery and diamond manufacturing, private aviation, digital technologies, construction, security, etc.

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