6 Tips on How to Create the Most Effective Video Cover Letter

Published October 7th, 2018 - 07:29 GMT
An effective video cover letter is a great way to stand out from the crowd of other job seekers also applying for the same job as you.  (Shutterstock)
An effective video cover letter is a great way to stand out from the crowd of other job seekers also applying for the same job as you. (Shutterstock)

Did you know that you can now record a video cover letter instead of typing one out? What a great way to add your personal touch and send a convincing message to your prospect employer. An effective video cover letter is a great way to stand out from the crowd of other job seekers also applying for the same job as you. 

 
Wondering how to start? 
 
Here are 6 tips to help you put together an effective video cover letter that can show potential employers how capable, confident, and suitable you are for their vacancies.
 

1. Be well prepared

Plan what you will be saying in advance, and practice, practice, and then practice some more. You don't want to sound scripted, but you also don't want "ahhs" and "umms" to distract your flow and damage your personal brand. So, get really comfortable with what you will be saying before you record by rehearsing and writing down your main points. You can also record several tests and improve accordingly.
 

2. Dress like you are going to an interview

Dress appropriately according to the job you are applying for. Wear solid colors, and consider pastels or bright colors as they have good contrast in a video. Avoid patterns, black, and white. Also avoid excessive jewelry, make up, and any other items that may be distracting. While you're on the visual elements, check your video background and make sure it is neutral.  
 
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3. Don't read your CV

Your video cover letter should quickly and simply highlight why you are the perfect fit for the job, without listing all experience and information that is already available on your CV. Don't bore the listener with repetitiveness or superfluous details. Be excited and exciting.  
 

4. Cover all important things in under 60 seconds

Introduce yourself, why you're interested in the position, and then talk about your background and skills and what you would bring to the position as well as the company in general. It's really important to find your hook and give the recruiter something unique to remember you by. Make the video part of your personal brand that can identify you as an ideal candidate. 
 

5. Let your personality shine through

The best thing about video cover letters is that it can help you showcase intangibles that set you apart. An effective video cover letter should add a unique touch by showing your personality, your energy, and your confidence. Don't be shy! 
 

6. Have a really strong closing sentence

For the video cover letter to have a lasting impact on the employer, you need to have a really strong closing sentence. Keep it simple -- but ask for what you want. You can say something like, "I look forward to meeting you for an interview", or "Thank you for your time - I really want this job".
 
 
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