The annual Arabian Travel Market (ATM) kicked off on Sunday in Dubai for its 25th edition, showcasing the latest trends and technologies in the hospitality and aviation markets.
The event brings together over 2,500 companies that will be exhibiting their services, including key players such as Emirates Airlines, Etihad Airways, Emaar Hospitality Group, Rotana Group, and other local and international companies.
Over $2.5 billion in deals are expected to be signed over the four-day-run of ATM, organisers said.
The travel exhibition was officially opened by Shaikh Maktoum Bin Mohammad Bin Rashid Al Maktoum, Deputy Ruler of Dubai and first deputy chairman of the Dubai Executive Council.
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New technologies including artificial intelligence and growing demand for midscale hotels are expected to be key focus point at the event against a backdrop of challenges in the hospitality industry.
Organisers also said that the event will discuss the rise of sustainable travel and responsible tourism.
By Sarah Diaa
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