Computer hardware sales in the Kingdom of Saudi Arabia is expected to reach SAR 7.5 billion in 2010, fuelled by the growing adoption of technology solutions by businesses and households across the country, and the increasing computer penetration, which has reached 24 per cent and is expected to exceed 30 per cent by 2014. Easy accessibility to top-quality IT products and services has helped encourage IT spending in Saudi, which remains the biggest IT market in the GCC with a forecast value of SAR 19.5 billion by 2014 from an estimated SAR 13.875 billion in 2010.
GITEX KSA 2010, a premier business-to-business networking event and leading consumer ICT showcase, has been one of the key marketing platforms that have supported the sustained growth of the ICT sector and helped drive sales performance of ICT companies in the country. To be held from April 25 to 29 / Jumada al-Awwal 10 to 14 at the Riyadh Exhibition Centre, GITEX KSA 2010 serves as the perfect gateway for distributors, manufacturers, resellers and other ICT businesses to boost exposure and gain a foothold in Saudi Arabia's lucrative ICT market.
PCs, notebook computers and computer accessories are expected to be among the best-selling product categories at GITEX KSA 2010 as analysts estimate that at least 550,000 computer units will be sold in the country this year alone. Current stock of installed computers in Saudi has been estimated to exceed 4 million units.
Shahid Bhatti, Project Manager of GITEX at Riyadh Exhibitions Company, organiser of the event, said: "With Saudi Arabia being the biggest IT market in the Gulf region, ICT expenditure has always been strong in this country. However, with confidence levels in other industries surging this year following a generally conservative outlook in 2009, we expect greater market activity and more business opportunities at GITEX KSA 2010. At least 15,000 square metres of exhibition space has been allotted this year and we are nearly sold out. This certainly underlines the enthusiasm of ICT companies in the Saudi market this year."
"GITEX KSA 2010 has consistently provided exhibitors a convenient platform to easily reach buyers and decision makers, generate new leads, showcase new products, and appoint new agents and distributors. In addition, the event concurrently provides direct access to the entire Middle East market, giving exhibitors optimum exposure in key target markets in the region," added Bhatti.
GITEX KSA 2010 will showcase a wide range of products and services that cater to the full spectrum of Saudi Arabia's diverse IT segments. The event will run concurrently with Saudi Communications 2010.
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