A French-based designer and manufacturer of specialized terrycloth hotel and spa accessories will be seeking exclusive private label agreements with regional hotels and luxury property developers during The Hotel Show in Dubai next month.
SIEGL currently holds private label agreements with prestigious brands in France such as Hermes, Christian Dior and Chanel. The company is now targeting top-end Middle Eastern hotels and spas and hopes to reach similar agreements during its first appearance at The Hotel Show, organized by Streamline Marketing, and taking place May 20, 22 at Airport Expo Dubai.
“The Middle East is a very important geographical region for us,” said Managing Director of SIEGL, Gerard Plutta. “We seek to expand our customer base and believe that the growing luxury hotel and spa industry in the Middle East is an ideal target market for our high-end products. We are investing in additional production in our factory, so that we will have a full range of towel supplies, bathrobes and other related spa, beach and hotel accessories,” he added.
SIEGL creates all its own designs in a specialized factory outside Lyon. The company created a unique colourfast dyeing process which prevents elements such as sunlight, chlorine or saltwater from affecting fabric colors or prints. SIEGL has used this process when creating designs for luxury brand Hermes, and will promote this dyeing technique during The Hotel Show. — (menareport.com)
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