Gold Iran has become the first LG Electronics Middle East and Africa Operation’s distributor to bring its floor salesmen to Dubai for a two-day home appliance seminar. Over 30 salesmen learned more about the global digital company’s latest cutting edge washing machines, microwave ovens and vacuum cleaners and discussed marketing plans and tools for this year. LG’s marketing strategies in Iran for 2002 include the expansion of LG’s microwave cookery schools and the hosting of a fourth LG Cup international four-nations football tournament. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
