Novo Nordisk successfully concluded the iDOL Summit: Reimagining Weight Management with Digital Opinion Leaders, held between 27–28 January in Dubai. As the first summit of its kind initiated by a pharmaceutical company in the Middle East and Africa, the event brought together digital opinion leaders, healthcare professionals, media representatives, digital creators and patient advocates from Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Egypt, Lebanon, Jordan, and Iraq to explore how digital storytelling, evidence‑based education and responsible use of AI can strengthen public understanding of weight management. The Summit ...