This summer, Novo Nordisk is opening up the conversation of transformation, identity, and confidence in the new Live Lighter™ campaign, under the platform “This summer, start lighter”. Designed in collaboration with internationally acclaimed Lebanese fashion designer Lama Jouni, the campaign uses fashion as a creative medium to explore themes of personal evolution and self-expression. The campaign is rooted in the idea of how, following a meaningful lifestyle change, people’s wardrobes transform as well, and old clothes that hold precious stories and aspirations are simply left behind. Instead of simply replacing ...