Korea’s LG Plastika expands to Middle East signage market

Published January 13th, 2002 - 02:00 GMT

As part of its development strategy, Korea’s LG Plastika company recently announced it will use Dubai’s Sign and Graphic Imaging show, the only specialized signage, graphic imaging and screen printing sector event in the Middle East and North Africa (MENA), to launch concept showrooms in the UAE and neighboring countries, to service its regional clients, according to a company press release. 

 

The firm’s plans also include massive expansion of its logistics base in Dubai’s Jebel Ali Free Zone from 1,550 to 10,200 square meters, setting up an Application Development Center, with testing and research facilities, and a regional training center for staff, distributors and dealers.  

 

“We have identified strategic partners in the region and are looking forward to setting up showrooms with them. Company-owned branches and additional regional logistics bases will also be considered depending on the opportunities for making products locally,” said LG Plastika Director Nilesh Jain. 

 

The company believes the Gulf region and neighboring countries to be vitally important markets for future growth, citing rapid infrastructure development and economic liberalization as the driving forces, according to a company press release. 

 

“The Middle East’s signage industry will grow dramatically during the next five years as planned major projects come on stream and regional economies open up. The expansion plans we have laid out will enable us to meet market demand and service even the smallest of customers’ needs,” said Jain. 

 

Exhibitors from more than 25 countries from Europe, the USA, Middle and Far East have confirmed their participation in Sign and Graphic Imaging Middle East, which has doubled in size for the 2002 event. The show, which has the support of Dubai Municipality, will be held at the Dubai World Trade Center, from January 22 to 24. 

 

“The strong demand for exhibition space underlines the wide spread interest from international companies wanting to break into the region’s emerging markets,” said Mohammed Falaknaz, Vice Chairman of International Expo-Consults (IEC), the event’s organizers. “We expect a number of major contracts to be finalized during the show.” — (menareport.com) 

© 2002 Mena Report (www.menareport.com)


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