Ahli United Bank Launches Mobile App for Customers’ Feedback
Ahli United Bank has launched ‘AUB MyVoice’, a new mobile application designed to make it easier for customers to communicate with the Bank and report any concerns, complaints or suggestions they might have relating to their banking experience with AUB.
Available to download onto both iPhones and android devices, the new app provides AUB customers with a fast and convenient outlet not only to raise any pressing issue or complaint directly and reliably with the Bank but also to track its status and view its entire history.
Once downloaded, the process of reporting an issue to the Bank through the app is very straightforward. By simply entering their account number, AUB customers will receive a onetime password on their mobile phones to authenticate their request. Once logged-in, customers will be prompted to choose the appropriate category from an exhaustive list of potential issues, ranging from account maintenance to credit card issuance to loan applications, as well as provide a brief description of the issue at hand. Prospective AUB customers can also share feedback on their experience with AUB services by providing their mobile number and basic contact details. The app supports the use of both the English and Arabic languages.
Submitted feedback are received and acted upon by a dedicated team at the Bank for resolution and reporting back to the customer within the shortest possible delay. The new app is in addition to the usual means of communicating with AUB, whether in person, by phone or email, or through the customer feedback section on the Bank’s website.
Shafqat Anwar, Deputy GCEO, Technology and Operations, commented: “Delivering superior, quality products and services is at the heart of everything we do at AUB. We work proactively to anticipate and meet customer needs and ensure they receive the professional and efficient service they expect in the most seamless manner”.
“We are proud to be the first bank in Bahrain to launch a dedicated mobile app for customers’ feedback. This is part of our efforts to be more accessible and engaged with a digitally active generation and to remain evermore focused on listening to customers’ voices and concerns and ensuring their satisfaction throughout”.
Ahli United Bank
Ahli United Bank BSC (AUB) is a full fledged commercial and investment banking group providing wealth management, retail, corporate, treasury, offshore and private banking services.
The Group's businesses consist of the operations in Bahrain, a wholly owned subsidiary in the UK and associates in Kuwait, Qatar, Oman, Egypt and Iraq. In Kuwait, AUB has an effective holding of 75% in the Bank of Kuwait and The Middle East while in Qatar, AUB has a 40% stake in Ahli Bank QSC. In Oman, AUB has a 35% stake in Ahli Bank SAOG while in Iraq AUB has a 49% stake in the Commercial Bank of Iraq. In Egypt, AUB, its associate banks and other Gulf financial institutions together hold an 89.3% stake in Ahli United Bank SAE. Apart from these banks, AUB has a nominal stake of 75% in KMEFIC, a brokerage, asset management and corporate finance company based in Kuwait with operations around the Arabian Gulf.
Overall, the AUB Group, through its subsidiaries and associates, operates through a network of 93 branch offices and employs over 3,000 people.
AUB’s stated mission is to create an unrivalled ability to meet customer needs, provide fulfillment and development for staff and to deliver outstanding shareholder value. AUB’s strategy is to expand through both organic growth and acquisition in order to act as a ‘multifaceted financial bridge’ between the international financial markets and its Gulf clients. It has sought to establish an operating presence in each of the Pan-GCC countries with a targeted 10% - 20% market share. To this end, AUB continues to develop and invest to increase its ability to acquire new businesses and rapidly integrate them with the bank’s systems. This development has helped accelerate progress in the delivery of financial services and penetration into targeted geographical markets.