Al Bandar Rotana announces remarkable beginning of 2023 with robust results

Press release

Published February 21st, 2023 - 09:48 GMT

Al Bandar Rotana.

Highlights

Al Bandar Rotana has recently announced a remarkable beginning of 2023 by achieving robust results thanks to their innovative digital marketing strategy.

Al Bandar Rotana, the renowned 5-star hotel nestled in the heart of Dubai, has recently announced a remarkable beginning of 2023 by achieving robust results thanks to their innovative digital marketing strategy.

The hotel’s revenue growth exceeded all expectations, proving the efficacy of its digital marketing initiatives.

Over the years, the hotel has been putting greater emphasis on digital marketing to engage with potential guests and elevate brand awareness. Their strong online presence through social media platforms resulted in increased website traffic, engagement rates, and ultimately, higher conversion rates.

"We are ecstatic to see such a positive impact from our digital marketing strategy," stated Ayman Ashor, General Manager of Al Bandar Rotana Hotel. "Our team has been working relentlessly to create captivating content and targeted campaigns that effectively communicate the unique value proposition of our hotel to potential guests."

The innovative digital marketing approach of the hotel has successfully enticed more guests from overseas, particularly the millennial generation, who were allured by the trendy content.

"We strive to be trendsetters in the digital marketing landscape within the hospitality sector. By leveraging innovative technologies and creative ideas, we aim to create an interactive and engaging online presence that inspires potential guests to choose our hotel over other options," Ashor added.

Al Bandar Rotana Hotel understands that setting trends and being at the forefront of digital marketing is crucial in the competitive hospitality industry.

The hotel is always looking for new ways to incorporate the latest digital trends and provide its guests with an unforgettable experience. Through its robust and innovative digital marketing strategy, the hotel has successfully differentiated itself from its competitors and become a leader in the industry.

Background Information

Rotana Hotel Management Corporation

Rotana was founded in 1992, by a partnership between two visionary thinkers, Nasser Al Nowais and Selim El Zyr, who were joined three years later by Nael Hashweh and Imad Elias.

Operating as Rotana, it opened its first property in Abu Dhabi in 1993 and is today one of the leading hotel management companies within the Middle East and North Africa.

Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.

Rotana aggressive expansion plans have seen the company grow from 2 properties in 1993 to a total of 70 by 2014. With several further properties planned for opening and new projects in the pipeline confirming the company's intention to have a Rotana managed property in all the major cities throughout the Middle East and North Africa within the next five years.