The All-new Granturismo Takes to the Streets. The Maserati Family Is in the Driving Seat
The new Maserati GranTurismo has taken to the road ahead of its official reveal, in the Modena and Trofeo versions fitted with the V6 Nettuno engine.
GranTurismo is the Brand’s true icon and its energy is unstoppable: the high-performance coupé is already travelling many miles, with a selected number of employees from the Maserati Family in the driving seat.
The livery has only one main message: the return of a Maserati icon created 75 years ago.
It all began with the A6 1500, a model with a revolutionary spirit, the forerunner of a class of car that had never been seen before. It would go on to influence the automotive landscape all over the world, and successive generations of Maserati road cars.
Granturismo is a way of life 100% Made in Italy: a type of high-performance car, suitable for long distances and comfortable journeys.
The idea came about after WWII, during the Italian economic boom, when we showed the world our outstanding products, our strength, optimism and carefree attitude, the will to work but also to enjoy ourselves.
At that historic moment, Maserati solved an equation that appeared to be impossible: a new concept of luxury mobility, capable of bringing together performance and comfort.
Today, the energy of the new Maserati GranTurismo generation is now ready to take the Brand ahead into the future, emboldened by its unique style and driven by an innate propensity for innovation.
When the Maserati brothers opened in 1914 the Officine Alfieri Maserati in the heart of Bologna, Italy, they could hardly have imagined the impact they would have on the world. Alfieri, Ettore, Ernesto and Bindo: four brothers united by their unrelenting passion for cars and engines. Their vision, enthusiasm and expertise turned out to be the cornerstones of what would one day become a global brand, universally recognised as a symbol of motoring excellence.