Amadeus MENA Seeks the Next Big Thing in Travel Tech

Press release
Published September 19th, 2017 - 08:53 GMT
The program invites aspiring entrepreneurs residing in the MENA region to submit their ideas for the ‘next big thing’ in travel technology.
The program invites aspiring entrepreneurs residing in the MENA region to submit their ideas for the ‘next big thing’ in travel technology.

As the MENA travel industry continues to outpace worldwide growth trends, Amadeus are engaging with the region’s thriving start-up community in the launch of its first ever Travel Tech Challenge. The program invites aspiring entrepreneurs residing in the MENA region to submit their ideas for the ‘next big thing’ in travel technology – either an original concept or a product that could shape the future of travel.

Today the future of travel is increasingly dependent on the innovation, energy and creativity fuelled by the start-up community. Yet many entrepreneurs know that breaking into the travel industry can be an intimating and complex journey.

Open to anyone living in the MENA region, the Travel Tech Challenge will see ambitious individuals and teams come together for the chance to get even closer to their creative vision. This includes a significant cash reward, exclusive access to a global network of travel players, as well as connectivity to the award-winning Amadeus APIs and technology designed to enhance and enrich startups with the right tools to see their ideas lift off.

The Middle East travel industry has many of the right ingredients to benefit from technological breakthroughs, according to PwC[1], with digitization anticipated to affect the entire value chain of the travel and tourism industry from influencing traveling decisions to collecting feedback and improving the delivery of products and services.

The sky really is the limit for creative concepts in the Travel Tech Challenge. Entrants’ ideas need only to be relevant to the travel sphere, be it to support travel agents, airlines, airports, hotels, individual travelers, or something completely new that hasn’t even been thought of yet. The quality and potential of the idea is a key criterion for the competition. Amadeus does not necessarily expect entrants to have the skills and abilities to develop the technology themselves, but rather a plan for how their idea can transform the travel sector.

Entries are to be submitted as a 3-minute video through the competition website The competition officially opens on September 20 and will run until October 20, 2017. After careful review, a set of five finalists will be invited to pitch their idea to a judging panel in Dubai, UAE, after which a winning idea will be chosen.

Antoine Medawar, Vice President Amadeus MENA, said: “We know that startups in the region can often benefit greatly from having a strong technology partner with global reach. Our expertise, solutions and people are focused on helping these entrepreneurs expand and grow, because the next big idea could come from anyone, anywhere, at any time. Whether it’s a concept or a fully-developed application, every great innovation has to start somewhere, and we are looking forward to uncovering that great idea through the Travel Tech Challenge.”

Today Amadeus is committed to pursuing and developing the most advanced technological solutions for clients to make the travel experience seamless from start to finish for everyone involved. Aside from the latest Travel Tech Challenge and on a global level, Amadeus has previously been praised for its investment of more than $3.8 billion in research-and-development in the period from 2004 to 2014.


Background Information


Travel broadens horizons, creates connections and builds economies. Travel powers progress. And Amadeus powers travel.

We build the critical solutions that help airlines and airports, hotels and railways, search engines, travel agencies, tour operators and other travel players to run their operations and improve the travel experience, billions of times a year, all over the world.

We've been doing it for more than 30 years, and we're just getting started. Innovating. Moving fast. Working with customers and partners to power better, more rewarding journeys. Leading the industry forward to shape a better future of travel

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