Bayt.com & YouGov Survey: Marketing, Healthcare, And It Emerged As Top 3 Industries Hiring Fresh Graduates In Jordan

Press release
Published May 31st, 2021 - 07:50 GMT
Bayt.com & YouGov Survey: Marketing, Healthcare, And It Emerged As Top 3 Industries Hiring Fresh Graduates In Jordan
Ola Haddad, Director of Human Resources at Bayt.com.
Highlights
The 2021 Fresh Graduates in the Middle East and North Africa survey, conducted recently by Bayt.com, the Middle East's #1 job site

The 2021 Fresh Graduates in the Middle East and North Africa survey, conducted recently by Bayt.com, the Middle East's #1 job site, and YouGov, market research agency, has found that nearly 8 in 10 respondents (78%) in Jordan appear to be satisfied with the quality of higher education they received, with 25% stating that they are very satisfied. 

Interestingly, 68% of respondents say they’ve considered the job availability in the field they chose to major in prior to enrolment, and almost 7 in 10 respondents (68%) claim that their education has prepared them to target the industry of their choice.

Jobs for Fresh Graduates

The most commonly studied subjects among fresh graduates in Jordan include engineering (23%), business/ commerce/ economics (13%), and accounting/ finance (13%). A quarter of graduates said that their college helped them identify or apply for a suitable job in a number of ways including: alumni network (44%), help with CV and cover letter writing (41%) and job announcements (31%).

In terms of the most popular tools among fresh graduates for finding their first job, respondents in Jordan listed leading online job sites (70%), social media sites (63%), and direct applications to target companies (48%). 

When asked what they expect to receive in their first job, three-quarters of fresh graduates said they expect to be offered a basic salary (75%) and 54% expect to get personal medical insurance. Moreover, about 2 in 5 of current employees work in their field of study, with 25% being employed full time and 13% part time. 

A significant number of respondents feel that the biggest challenge they face in finding a job is lacking of previous work experience (63%), finding relevant jobs (43%), and knowing how to approach the job search affectively (35%).

Ola Haddad, Director of Human Resources at Bayt.com said: "The 2021 Bayt.com Fresh Graduate Survey offers vital insights into the current market trends, illuminates the factors driving hiring demand, and helps universities benchmark their career services practices to better position graduates for success. Fresh graduates can easily utilize different tools on Bayt.com that are designed to build their CV, develop their skills and increase their professional knowledge. They can also apply to thousands of jobs that are available on our site currently.”

Most Attractive Industries and Skills in Demand

Based on the survey, the most appealing industries for fresh graduates from a career perspective are education/ academia (27%), banking/ finance (22%), and business consultancy (22%). When it comes to industries that seem to be hiring the highest number of fresh graduates in Jordan, respondents listed advertising/ marketing/ public relations (27%), healthcare/ medical services (27%), and IT/ internet/ e-Commerce (17%).

According to 53% of respondents, some industries employ fresh graduates because they have lower salary expectations. Another 24% believe that certain industries hire more young graduates because they are compliant and willing to follow instructions.

In terms of skills required to excel in the workplace, respondents in Jordan mentioned computer skills (58%) as most important, followed by interpersonal/ team skills (46%) and academic/ technical skills (44%). In terms of their own personal skills, respondents consider their interpersonal/team playing skills (95%), computer (94%), and communication skills (93%), and flexibility/adaptability to change (91%) to be good or very good.

Zafar Shah, Research Director, Data Services at YouGov said: “The Fresh Graduates in the MENA survey shows that more and more employers are opening their doors to fresh graduates. Universities must also provide extensive career guidance and support which includes job matching, personalised career coaching and planning, and tap on their network of industry partners to curate suitable job placement and apprenticeship opportunities for fresh graduates.”

Data for the 2021 Bayt.com Fresh Graduates in the MENA survey was collected online from 21 March to 2 May 2021. Results are based on a sample of 820 respondents from the following countries: UAE, KSA, Kuwait, Oman, Bahrain, Qatar, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya, Sudan, and others.

Background Information

Bayt.com

Bayt.com is the leading job site in the Middle East and North Africa, connecting job seekers with employers looking to hire. Every day, thousands of new job vacancies are listed on the award-winning platform from the region's top employers.

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