Burgan Bank Optimizes its Mobile Onboarding Experience

In continued efforts to offer its customers an outstanding, seamless banking experience, Burgan Bank announced that it has optimized its SMS onboarding service for uncompromised efficiency at every step of the process. This comes as part of the Bank’s comprehensive digital transformation strategy, which aims to make all services and products available through its online and mobile digital banking channels. 
The SMS onboarding service is offered to all new Burgan customers who open their accounts at any of Burgan’s physical branches, whereby an SMS link is automatically sent to the newly registered customers as soon as their data has been logged into the Bank’s database. The SMS link redirects the customers to the Burgan Mobile application on the app store, fit for the users’ phone operating system. Once the Burgan Mobile application has been successfully downloaded, customers can easily register their Burgan Mobile account, and carry out numerous digital banking activities via mobile, such as opening new accounts, transferring money, and much more. Thousands of SMS Onboarding links have been sent out to new Burgan Bank customers since the feature launched. 
Commenting on the SMS onboarding service, Mr. Deniz Cengiz, Group Chief Digital Banking Officer at Burgan Bank, said: “Much of the modern lifestyle happens on-the-go, whether people are shopping, texting and emailing, or of course, banking. To make sure that Burgan Bank’s services continue to cater to its customers’ needs and aspirations, we are constantly working on upgrading our digital products and services. This comes as part of our rigorous digital transformation strategy that entails a holistic upgrade of our digital infrastructure, enabling us to deliver the best banking experience to all of our customers.”
It serves to note that the SMS onboarding service, as well as the full suite of digital services, falls under the umbrella of Burgan’s commitment to ESG practices, which aim at promoting sustainability and higher environmental awareness. By encouraging customers to fulfill banking activities digitally via Burgan Online or Mobile, the Bank contributes to reducing the carbon footprint by reducing the number of transportational methods initiated to be physically present at a Burgan branch. In addition, Burgan Bank continues to raise its customers’ financial literacy (PFM) through its digital features, which enable them to be more in control of their spending.