Cadillac and Al Ghandi Auto launch the brand’s first boutique showroom in the Middle East in the UAE

Press release

Published March 21st, 2023 - 07:06 GMT

During the event

Cadillac Arabia and Al Ghandi Auto, its exclusive dealer partner in the UAE, have inaugurated the luxury brand’s first boutique showroom in the Middle East in the prime location of City Walk, Dubai.

The Cadillac Boutique by Al Ghandi Auto will display Cadillac’s special edition and vintage models as well as its most sought-after luxurious vehicles, including the Escalade-V - the industry’s most powerful full-size SUV; and the track-capable performance sedans, Cadillac CT4-V Blackwing and CT5-V Blackwing.

The showroom will also be home to Cadillac’s exquisite Electric Vehicles (EVs), demonstrating the brand’s move into an all-electric vehicle fleet, spearheaded by the LYRIQ already on display and stealing the spotlight. Setting new standards in the luxury EV space, LYRIQ’s stunning design and artfully integrated technology combined with GM’s Ultium Platform deliver a high-performance luxury experience unlike anything that has come before. The LYRIQ will be followed by the ultra-luxury and completely bespoke CELESTIQ, set to reach the region next year alongside four other electric vehicles confirmed to arrive in the Middle East by 2025.

Mark Jenkins, CEO, Al Ghandi Auto Group said: “We’re proud to officially launch Cadillac’s most distinctive showroom in the Middle East, which will be the benchmark for a new and iconic era of Cadillac. This innovative luxury retail format, will bring our customers more exclusivity, limited-edition offerings, top-notch service, and unmissable events. With carefully curated lighting, music, and other sensory elements to enhance their experience, the space is designed to showcase Cadillac models like works of art in a gallery because they truly are. We promise that the world-class service our customers have become accustomed to will reach new heights.”

Seyar Shunnar, Head of Sales and Network Development, Cadillac Middle East said: “This is a true milestone for Cadillac, and we’re thrilled to be working with our valued dealer partner, Al Ghandi Auto, to bring to life Cadillac’s first boutique showroom in the Middle East – the first of many. As we transition into our all-electric future, this iconic showroom will give us a platform to reimagine our customer experience.”

Al Ghandi Auto hosted the exclusive ribbon-cutting ceremony with attendance from VIP customers and Cadillac Middle East representatives.

Strategically located in City Walk, a creatively designed neighborhood in the heart of Dubai, the Boutique is surrounded by hundreds of exclusive luxury and ultra-luxury stores, Fine Dining outlets, and curated leisure activities, with ample EV charging locations in the vicinity.

For additional information or to request test drives, please check the Cadillac Al Ghandi Auto website, or visit the new showroom on Happiness Street, in City Walk, Dubai, here.

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.