Cadillac is Gearing up to Unveil Its #Iconsonly Pop-Up at Sole DXB

Press release

Published December 5th, 2019 - 08:43 GMT

Catch Cadillac’s #iconsonly pop-up this weekend at Sole DXB, taking place in Dubai Design District (d3).

Highlights

This weekend, the luxury automotive brand Cadillac will be unveiling its much-anticipated pop-up at Sole DXB from December 5th to 7th.

This weekend, the luxury automotive brand Cadillac will be unveiling its much-anticipated pop-up at Sole DXB from December 5th to 7th. The #iconsonly pop-up will pay tribute to one of pop culture’s favorite and most admired vehicles of all time, the Cadillac Escalade.

Complete with a stunning rooftop deck giving festival goers a chance to enjoy unparalleled 360-degree views of the festival, attendees can relax and enjoy Cadillac’s uber cool hospitality while enjoying the music of its resident DJs.

But that’s not all, every 30 minutes Cadillac will be offering the public the chance to win an incredible offer with a token to be redeemed towards their next Escalade purchase.

This year’s festival will also see Cadillac partner up with Exhale – a UAE based conceptual fashion brand that integrates art, storytelling and mindfulness with comfort clothing. Exhale will be showcasing their one-off pieces inspired by the brand at the Cadillac pop-up giving visitors the chance to be the first to see items from this unique collection.

Catch Cadillac’s #iconsonly pop-up this weekend at Sole DXB, taking place in Dubai Design District (d3).

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.