du continues to support children with special needs

Press release
Published November 2nd, 2016 - 10:14 GMT
du continues to support children with special needs
du continues to support children with special needs

As part of its staunch commitment to bringing to life Dubai’s Global Endowment Vision – a major humanitarian effort spearheaded by H.H Sheikh Mohammed bin Rashid, Vice-President and Prime Minister of the UAE and Ruler of Dubai – du has pledged to support even more children with special needs by providing the free of cost BabNoor app licenses to various special needs centers across the UAE. As one of the first companies to be awarded the Dubai Endowment Sign, du aims to collaborate with various special needs centers for the second phase of the initiative.

Initially introduced in 2015, the app, developed by Flagship Projects, was preloaded on the “IPad” devices provided by du for various special needs centers across the country. Phase one proved to be a great success as more than 90 percent recommended the app to other special needs centers and teachers to use with their students and close to 60 percent of teachers praised the app’s easy to use interface.

“At du, we have placed Corporate Social Responsibility at the very core of our business practice. We believe in connectivity as an enabler, and as recent recipients of the Dubai Endowment Sign” said Hala Badri, Executive Vice President Brand and Communications, du. “The BabNoor App is tailored to simplify connectivity and provide an environment of open communication as it meets the requirements of special needs children in order to enhance their life and make communication stress-free. We have been successful thus far in reaching different centers around the country and highlighting the importance of making learning easy for everyone.”

Dr. Hamad Al Hammadi, Secretary General of The Mohammed bin Rashid Global Centre for Endowment Consultancy, said: “We are pleased to see that du is already contributing to social causes using its endowment. The ‘Dubai Endowment Sign’ - launched by His Highness - motivates both private and public sectors towards social engagement. We view du as a leader in the field of medicines endowment, and as a role model that sets the benchmark for other companies when it comes to their participation in social endowments.”

The user-friendly app also provides institutions the option of improvising and further customising the app based on usage patterns and statistics collected, thus offering an improved product.

“This initiative has made the transfer of knowledge between special needs children and their teachers and parents very easy. We have seen vast improvements in the learning experience of the children and would like to congratulate and thank du and Flagship Projects for understanding their basic educational requirements,” added Dr. Hammadi.

BabNoor is the first Arabic cloud-based tablet application of its kind in the region to enable easy and effective communication for children with a range of disabilities, such as autism, hearing and speech impairments, Down syndrome, cerebral palsy, and trauma injuries. The contents of the Babnoor App are validated by speech therapists, and it follows the standard and global communication system of symbols and pictures based cards. The App also provides cloud-based libraries of content and picture cards in local Arabic dialect, creates and personalises additional cards by the user, and provides constant updates based on monitored case studies.

“We have opened the doors of cooperation to other corporate entities so that they can also play a role in the betterment of society for tomorrow’s future generations. By joining forces with us, these companies will not only be helping those in need, but also inspiring their workforces and improving their overall businesses,” said Hala Badri. 

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.

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Contact Name
Maryam Al Balooshi
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