Dubai comes aglow for DSF 2014
With the 19th edition of the Dubai Shopping Festival just round the corner, Dubai is already dressed up for the grand celebrations with colorful decorations that radiate vibrant lights and captivating designs to welcome both residents and visitors alike.
Ushering in the celebrations that invite families to enjoy an eclectic line-up of over 150 events, mega raffles and fabulous shopping promotions, Dubai has been transformed into a lively and artistic landscape for the month-long fiesta.
Several locations in Dubai are decked up with beautiful lights and decorations aimed at creating a vibrant ambience and making the DSF 2014 an unforgettable experience for everyone. Indeed, the decorations at vantage points in the city including Dubai’s key streets, parks, tunnels and walkways mirror the city’s energetic spirit to host yet another lively edition of DSF, which is being held from 2 January to 2 February under the theme “Shop at your Best”.
The organizers of DSF, the Dubai Festivals and Retail Establishment, an agency of the Department of Tourism and Commerce Marketing, are also endeavouring to give key DSF destinations like Al Rigga Street and Al Seef Street that extra sparkle with a variety of colour and lights.
Additionally, the main thoroughfares of the city all wear a festive look including Sheikh Zayed Road and the Airport Road, which has been lit up with multi-coloured lights to provide the perfect welcome to tourists arriving in Dubai for DSF.
Dubai Festival City
Boasting a 2.5 mill sq. ft. urban retail destination, DFC is home to the Guinness World Record holding cutting-edge daily attraction, IMAGINE, as well as IKEA, the only Hard Rock Café in the Middle East and a world-class mall. Additionally, DFC also encompasses four five-star hotels – Intercontinental DFC, Intercontinental Residence Suite DFC, Crowne Plaza DFC and Holiday Inn DFC.