Jaguar XF wins Golden Steering Wheel Award for Best Saloon car

Jaguar has won Germany’s top car award, the Golden Steering Wheel. The Jaguar XF was voted ‘Best Saloon’ in the mid-full-size category ahead of the Mercedes-Benz E-Class and Volvo S90. Jaguar had further reason to celebrate in the Large SUV category, with Jaguar’s first performance SUV, the F-PACE, taking second place.

The Jaguar XF defines the segment with unrivalled design, luxury, technology and efficiency, underpinned by class-leading driving dynamics and elegance. With the recent addition of all-wheel drive, the XF offers greater confidence in its all-weather traction and has exceptional total cost of ownership, with class-leading residual values and running costs.

The Jaguar F-PACE, which took a strong second place in the large SUV category, was designed and engineered to offer the agility, responsiveness and artistry for which Jaguar is renowned, combined with everyday usability to deliver the ultimate practical sports car. The F-PACE has been well received and is Jaguar’s fastest-selling vehicle ever.

In total, 36 new models competed in six categories in the 41^st Golden Steering Wheel Awards. In the first round of voting, millions of readers of ‘Auto Bild’ and its sister publications in more than 20 European countries, together with the readers of Sunday paper, ‘Bild am Sonntag’, selected their favourites. Once the votes had been counted, the 24 finalists were determined, after which a 67-person jury, consisting of racing drivers, chief editors, designers and other car experts, thoroughly tested the new models, comparing driving dynamics, connectivity, designs and operating costs.

Upon accepting the Golden Steering Wheel for the Jaguar XF, Dr Ralf Speth, Jaguar Land Rover (JLR) CEO, said, “Winning this prestigious Golden Steering Wheel, in the most demanding automotive market and the toughest premium segment in the world, means a lot to JLR. The Golden Steering Wheel confirms all of the efforts of the JLR team to deliver special, solid products that excite the senses. I want to thank the experienced readers and the seasoned expert jury for their appraisal, as well as express my sincere gratitude to the wonderful JLR team.”