Kia Supports the Coca-Cola FIFA World Cup™ Trophy Tour with Premium Mobility Solutions Across Middle East and Africa

Kia Middle East and Africa has announced its participation in the FIFA World Cup Trophy Tour by Coca-Cola, supporting the global initiative through premium vehicle support across Saudi Arabia, Côte d'Ivoire, and Morocco. As an official title partner and Value-in-Kind (VIK) mobility supporter, Kia will play a central role in delivering unforgettable fan experiences across three key Middle Eastern and African markets while supporting global football heritage.

The FIFA World Cup Trophy Tour is one of global sport’s most anticipated experiences, offering fans a rare opportunity to connect with football at a local level. Kia’s regional partnership reflects the brand’s commitment to football excellence, community engagement, and premium experiences, strengthening emotional connections with communities, governments, and football enthusiasts across strategic growth markets. Through tailored programming, innovative mobility solutions, and on-ground fan engagement, Kia is helping power a regional celebration of a worldwide sporting icon.

Ahmed Soudodi, Vice President at Kia Middle East and Africa, commented: “The FIFA World Cup Trophy Tour by Coca-Cola represents one of football’s most significant celebrations of global heritage. It offers fans a rare opportunity to connect with the game at its highest level. Through this premium partnership, Kia is committed to delivering world-class experiences that bring this global symbol of football excellence closer to regional audiences across the Middle East and Africa, from Riyadh to Abidjan to Casablanca. Beyond the moment itself, these activations reflect Kia’s long-term investment in communities, youth engagement, and meaningful fan experiences.”

A fleet of 48 Kia vehicles is supporting the secure movement of the trophy, VIPs, organisers, and official delegations across the three countries, ensuring seamless execution throughout the tour. At the heart of the fan engagement, the Kia Tasman was prominently displayed as the hero car in dedicated booth activations at key locations, including Roshn Front in Riyadh, Saudi Arabia; Sofitel in Abidjan, Côte d'Ivoire; and Anfa Park in Casablanca, Morocco. Strategic collaborations with official entities, including the Kingdom Tower and Presidential Offices in Saudi Arabia, and national television broadcast coverage in Morocco are extending the tour’s reach to millions of fans beyond these locations. In Saudi Arabia, select activations also include surprise appearances at youth football training sessions, reinforcing Kia’s commitment to inspiring the next generation of players and fans by bringing them closer to global football moments.

Through its involvement in the FIFA World Cup Trophy Tour by Coca-Cola, Kia reinforces its long-standing role as an Official Mobility Partner for FIFA, a global commitment that extends to upcoming FIFA World Cups and tournaments until 2030. This initiative showcases how Kia leverages innovative mobility and premium partnerships to connect communities with global football heritage, inspiring millions across the region.