LeasePlan Emirates retains Venture Communications Amidst Strong Competition

Press release

Published July 1st, 2013 - 06:29 GMT

Al Bawaba

Abu-Dhabi based LeasePlan Emirates, the leading corporate long term vehicles leasing and fleet management company, has chosen Venture Communications to roll out their newest fully integrated PR and advertising campaign in the UAE, following a competitive pitch.

The win follows a two-stage, multi-agency review of the business wherein ten companies submitted proposals and three pitches were entertained before LeasePlan Emirates decided to award the business to Venture Communications.

Speaking of Venture Communications’ appointment, Hicham Boueri, Commercial Director for LeasePlan Emirates, said: "LeasePlan Emirates is pleased to continue our collaboration with Venture Communications and we believe they have the passion, creativity and expertise to execute a highly effective and fully integrated PR and advertising campaign for our brand. We look forward to a mutually beneficial partnership based on trust and we foresee nurturing a long-term relationship with them."

Venture Communications will drive new PR and advertising campaigns in parallel with key events planned for the remainder of 2013 for LeasePlan Emirates.

Gabby Chamat, CEO of Venture Communications, concludes: “We are pleased to win the LeasePlan Emirates account and we believe we can add value in making the LeasePlan Emirates brand stand out in the UAE market. We are excited to work with a truly world-class brand.”

LeasePlan Emirates has recorded a new double digit growth in 2012 and its parent company based in the Netherlands, LeasePlan Corporation, has recently celebrated its 50 years anniversary, underlining its status as a pioneer in innovative, flexible leasing and fleet management solutions.

Background Information

LeasePlan Emirates

LeasePlan is one of the world’s leading leasing companies, with 1.8 million vehicles in over 30 countries. We manage the entire life cycle of our vehicles, handling everything from purchasing and maintenance to selling former lease cars.

With over 50 years’ experience, we’re a trusted partner for our corporate and SME clients, as well as individual consumers. Whether you need a single car or an entire fleet, our mission is to provide ‘any car, anytime, anywhere’ – so you can focus on what's next.