Lexus is sponsoring the latest version of BAB Music Festival

As part of its programs that aim to spread a sense of musical and artistic culture, Markazia, the sole distributor of Toyota, Lexus and Hino trucks in Jordan, sponsored the newest version of BAB Music Festival, an exceptional night embraced by the steps of Roman theater, bringing together two of the most famous female music icons in the Arab world.
The festival welcomed Algerian Amazigh singer Souad Massi along with the Syrian singer of Armenian origin Lena Chamamyan. They performed beautifully, classical music filling the air and entertaining the audience. Indeed, the Roman theater witnessed one of the most exquisite nights in art and music. The ceremony was also marked by the participation of the Jordanian composer Yarub Smirat, one of the most prominent young talents in Jordan who was to succeed around the world.
The Sales and Marketing Director and Deputy General Manager at Markazia Nadim Haddad commented on this artistic event saying: "We renew our cooperation with BAB Music Festival yet again, by sponsoring this unique artistic event which brought together two of the most iconic female artists of their time. They offered a beautiful mix of Music as well as Amazigh and Arab heritage. We are beyond pleased to be part of this exceptional night and that we could contribute to bringing joy and entertainment to the Jordanian youth as well as improving the art scene in the Kingdom of Jordan. This all goes alongside achieving our goal in supporting distinctive Jordanian talents and revealing them to local and Arab audiences. "
Lexus’s sponsorship of this event emphasizes Markazia’s commitment and keenness to improve the art scene in the kingdom of Jordan and its continuous support for all types of art, whether its music, singing, theater or comedy.
Background Information
Lexus
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.