LG BRINGING THE FUTURE OF TV TO SAUDI, WITH A NEW GENERATION OF AI-POWERED OLED EVO G4 AVAILABLE FOR PREORDER NEXT WEEK

Press release

Published May 1st, 2024 - 11:52 GMT

LG OLED evo 2024 lineup is at the forefront of innovation, with numerous AI features enhancing immersion and personalization driven by LG’s customer-centric ‘Sync to You, Open to All’ approach

Riyadh, May 1, 2024 – LG Electronics (LG) is thrilled to announce the launch of its groundbreaking LG OLED evo G4, lineup in Saudi Arabia, bringing the pinnacle of AI-powered television technology to the Kingdom’s future-savvy customers, with preorders for the groundbreaking screen starting May 5.

The LG OLED evo G4 TVs are equipped with the new α (Alpha) 11 AI processor, a game-changer that significantly enhances picture and audio quality. Compared to its predecessor, this processor delivers a remarkable 70 percent improvement in graphic performance and a 30 percent faster processing speed, ensuring an immersive viewing experience like never before.

A key highlight of the LG OLED evo G4 series, LG's AI Picture Pro and the upgraded AI upscaling technology take viewing to new heights, refining colors and optimizing picture quality based on the content being displayed. Whether it's movies, sports, or gaming, LG's AI technology adapts to deliver the best possible picture and sound, ensuring a cinematic experience in the comfort of your home. The AI-driven enhancements conduct precise pixel-level image analysis, sharpening objects and backgrounds, eliminating blurriness and delivering a clear, vibrant viewing experience.

The LG OLED evo G4 series also lets customers see movies in perfected tone with AI Director Processing, while Multi View lets them intuitively split the screen into four unique views so they can watch even more than before. Dynamic Tone Mapping Pro, on the other hand, splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

In addition to its remarkable picture quality, the LG OLED evo G4 series features AI Sound Pro, delivering richer, fuller audio with virtual 11.1.2 surround sound. The AI technology intelligently separates vocals from the soundtrack, enhancing dialogue clarity and creating a lifelike audio environment.

LG’s new OLED evo G4 elevates the home entertainment experience even further with versatile personalization and added convenience. By utilizing the latest version of webOS, users can create up to 10 individual profiles to tailor their experience. The LG OLED evo G4 can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history. In addition, with the webOS Re:New program, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years.

Additional features include LG’s Room to Room sharing, which gives customers the ability to wirelessly share their OLED evo G4 screen to another compatible LG TV. Room to Room Share allows you to watch content from one TV on another TV in a different room through a WI-FI connection.

Preorders for the AI-powered 97-inch Class LG OLED evo G4 4K Smart TV, start next week (May 5) exclusively on the LG Saudi Arabia website, with delivery scheduled for June. Early-bird customers in the Kingdom may be eligible for the incredible buy one, get one free promotion, where those who buy an LG OLED evo G4 get another TV from a selection of stylish and innovative LG models completely free.

This promotional window for the LG OLED evo G4 also includes a free sound bar speaker, a three-month subscription to Apple Music, and a 12 Month free subscription of Shahid TV as well as free delivery and wall-mounting installation.

To learn more about the LG OLED evo G4, and to register for pre-orders, visit https://www.lg.com/sa_en/tv-soundbars/all-tvs/?ec_model_status_code=Act…

Background Information

LG Electronics

LG TV, Appliances, Air Conditioners, Mobile Phones & Computer Monitors

Life’s about more than having the latest appliances and electronics. It’s about the experiences technology creates. From TVs and home appliances to mobile phones and IT products, LG Electronics Levant delivers consumer electronics that let you embrace life and prepare you for its greatest moments.

LG Electronics designs consumer products that are intuitive, responsive and energy efficient, so you can spend wisely, be more productive and reduce your impact on the world around you. We’re committed to providing LG electronics throughout Jordan, Syria, Lebanon and Iraq that work best for the way you live and to keep you updated with the latest advances. After all, life’s better when you’re prepared.