The Lowery hotel partners with fashionista Brix Smith

Press release

Published January 16th, 2012 - 09:01 GMT

Al Bawaba

Rocco Forte’s, The Lowry Hotel has exclusively partnered with style queen Brix Smith Start, the brains behind East London’s fashion emporium Start, and most recently GokWan’s nemesis on his popular, pop-culture show Fashion Fix – to create the ultimate shopping guide for Middle Eastern guests visiting Manchester this season. The shopping guide offers Brix’s insider knowledge into Manchester’s go-toshopping addresses every self-respecting fashionista should have on their radar, with a preview into the hottest fashion trends this season.

From high-end department stores such as Harvey Nichols and Fannels to a myriad of quirky shops and boutiques, the comprehensive guide is inspired by Brix’s personal taste. Helping followers of fashion stand out from the crowd, the guide also shares her tips on where to find timeless and one-off pieces – including retro shops she regularly visits for the very best vintage treasures. Moreover, the guide also includes access to VIP offers such as goody bags and gifts, personal shopping, specially negotiated discounts at several shops featured – and complimentary bubbly!

“Manchester is constantly evolving, fast becoming the shopping destination of choice for travelers”, said Brix. “Boasting world-renowned designers such as Matthew Williamson, Henry Holland and Sara Burton – designer of Kate Middleton’s wedding dress at Alexander McQueen, this cosmopolitan city features high on my list as one of the most fashionable and vibrant places to shop in the UK. A Manchester staple, it’s a pleasure to partner with The Lowry Hotel – it truly is the ideal base for a spot of retail indulgence, and I look forward to reaching out to the Middle East audience with a tailor-made guide on how to find the best-of in this fabulous city.”

With all of the hottest shops within walking distance, as well as exclusive designer stores constantly emerging, Manchester has grown to rival London as the top shopping city in the UK. One of the city’s most fashionable hotel, the award-winning Lowry Hotel is ideally situated for easy access to central Manchester, as well as the main shopping and commercial districts, and after a day of exploring the city’s shopping quarters, guests can relax at the hotel’s River Bar with a special ‘Fashionistas’ cocktail for a much-needed break!

The Manchester Fashion Package at The Lowry Hotel starts at £179 (AED 1,040) per night, based on two people sharing and includes:

Brix Smith Start’s Guide to Fashionable Manchester, including specially negotiated discounts at several of the shops/boutiques included

Fashionistas Cocktail for two in The River Bar

One night accommodation in a deluxe king bedroom, breakfast included

Early check-in and late check-out

Upgrade to a Superior Room

Plus, any hotel guest still in need of extra help can also call on Manchester’s Shopping Angels – a group of selected local fashion experts who will happily join guests on their shopping quests.

Background Information

Rocco Forte Hotel

From London to Rome, Sicily to Shanghai, each property is as unique as the place it calls home – each steeped in the spirit of its setting, united by the Forte family’s signature Anglo-Italian style, sophistication and warmth.

Expect national landmarks at the city’s best addresses and heavenly retreats. Secret gardens, celestial spas, rooftop bars and world-leading restaurants. Imaginative, original design, inspired by each locale, alike in quality and comfort. Genuine, individualised service and an open, easy atmosphere. Expect an unforgettable stay – and expect to return.