Mouawad pioneers jewellery certification online

Press release
Published July 10th, 2013 - 08:18 GMT
Mouawad online customer service feature
Mouawad online customer service feature

Mouawad announced today the launch of a new online customer service feature, the Mouawad Certificate of Authenticity (COA). This online service, which can be accessed anytime by anyone who owns an item of Mouawad jewellery with a COA, attests to the origin and full details of every piece of jewellery. 

“We wanted to provide our customers around the world with this new and innovative service, so they can verify the authenticity of their Mouawad pieces wherever they are, whenever they choose,” commented Fred Mouawad, Guardian of the Mouawad Diamond Division. “The Mouawad Certificate of Authenticity online is another important milestone in the history of our family business, which, since 1890, has built its reputation on quality, excellence and exceptional service.” 

The new service is available online at for select products. Customers simply enter the item’s reference number – available on their receipt or, in some cases, on the piece itself.  Once accessed through the online platform, the COA immediately appears on screen  Certification details are accompanied by a picture and description of the item, details of the collection the piece comes from, as well as authentication of the gemstones and precious materials used (e.g. type of stone, metals and carat weights). 

“Since taking the helm at Mouawad, we have been committed to developing and harnessing leading industry technologies that benefit our clientele,” said Pascal Mouawad, Guardian of the Mouawad retail Division. “The Mouawad Certificate of Authenticity allows our patrons to verify any pieces they own with just one click, giving them the reassurance and guarantee that they are indeed handcrafted by Mouawad.” 

Mouawad was founded in 1890 and now operates 16 retail outlets throughout the world. The company is currently expanding its presence in the Gulf region with new generation boutiques recently opened in Kuwait City, Doha and Muscat. 

Renowned for its one-of-a-kind creations, such as the Guinness World Record-holding Mouawad Incomparable Diamond Necklace and Mouawad 1001 Nights Diamond Purse, Mouawad is the jeweller of choice for royalty, Hollywood celebrities and jewellery connoisseurs worldwide.

Background Information


January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

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