Mouawad Swiss watch collections debuts at the Mouawad Al Hamra luxury center boutique

Press release
Published May 1st, 2013 - 06:28 GMT

Mouawad, the luxury jewellery and timepieces Company, introduces its Kuwait clientele to the new Mouawad Watch Line debuting with a collection of distinctive chronographs for men, the Grande Ellipse, and a collection of ladies Swiss quartz watches, La Griffe. These luxury wristwatches, now available at the Mouawad Boutique in the Al Hamra Luxury Center, feature the remarkably detailed excellence of all Mouawad products aligned with the horological expertise of the master watchmakers at their Swiss workshops in Les Breuleux and Carouge. 

To mark this special occasion, the one-of-a-kind Mouawad Snow White Princess Diamond Watch arrived in the country and will be displayed at the boutique through May 7th. The bespoke diamond-studded masterpiece featuring 233 colourless diamonds, weighing a total of 106.93 carats and worth $6.8 million, made its global debut at the Doha Jewellery and Watch Exhibition (DJWE) last year. The diamond timepiece ushers in the new Mouawad Genève Watch Line with two collections combining clean, sophisticated lines with sporty looks, diamonds and gems, and the finest, most durable materials and audacious construction. 

The Mouawad Grande Ellipse

A collection of eighteen sophisticated models, ranging from the more formal diamond-studded or plain rose gold Royales, to the bi-colour rose gold and stainless steel Sport Villes, and the bi-colour rose gold and titanium Sport models. The ultimate in precision and reliability, these exceptional prestige timepieces are steeped in the Swiss watchmaking traditions and mastery of Mouawad Genève Manufacturing and have been realized and forged to be the choice of the world’s most discerning luxury timepiece customers. 

The Mouawad La Griffe

Named for its distinctive motif featuring four prongs clasping the bezels—each set with four diamonds or coloured gemstones according to the model—La Griffe is a recherché collection ideal for the tastes of glamorous contemporary women. With colourful mother-of-pearl dials and matching straps, La Griffe ushers in Mouawad’s debut ladies’ collection. The boldness, freshness and alluring beauty of this collection is a stunning counterpart to Mouawad’s uniquely distinct gentlemen’s timepieces. 

On the occasion of the launch, Alain Mouawad, Guardian of the Mouawad Watch Division, said: “Today marks another great achievement for Mouawad as the brand officially enters the luxury watch business. My family has been manufacturing watches under the name Robergé for over 40 years but the Grande Ellipse and La Griffe are the first and only collections engraved with the Mouawad signature”. 

“These prestige watches are steeped in the Swiss watchmaking traditions and mastery of Mouawad Genève Manufacturing; the two collections have been designed to be the choice of world’s most discerning luxury timepiece customers”, added Alain Mouawad. 

The new Mouawad Watch Collection is now available in Mouawad’s Kuwait boutique, with prices ranging from KWD 2492 to KWD 13720 for the Grand Ellipse collection and KWD 1092 to KWD 6650 for La Griffe collection. 

Background Information


January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

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