Mubkhar creates exclusive "Our Wonderful World" fragrance for Zain

April 21st , 2024: As part of its B2B strategy, Mubkhar, the leading company offering the finest eastern and western perfumes in the GCC, has announced its partnership with Zain, a leading provider of innovative technologies and digital lifestyle communications operating across the Middle East and Africa, by creating and personalizing a unique fragrance for Zain's employees under the name "Our Wonderful World".
What makes “Our Wonderful World” so special, is the unique blend of its ingredients, giving it a citrusy and deep woody aroma. Mubkhar not only personalized the fragrance but also went the extra mile by designing packaging based on Zain’s visual identity.
Additionally, Mubkhar presented a collection of luxurious gifts designed for Zain's VIP clients, which included luxurious bukhour and Mubkhar’s signature All Over Eau De Cologne.
Mubkhar has positioned itself as a leader in fragrance personalization by launching its "Customize Your Own Scent " experience, making it the only company in the region to offer such a service. This collaboration with Zain is further proof that it’s capable of meeting all its customers' special needs and mastering the craft of designing perfumes.
Mubkhar is continuously seeking new partnerships to broaden the scope of its business and enhance its market presence, all while preserving its unique brand identity. Furthermore, the company is also preparing for more partnerships with leading companies both locally and regionally.
Mubkhar is a perfume company offering the finest types of Eastern and Western perfumes manufactured to high-quality standards, established in 2015. Owned by Floward, Mubkhar is a pioneer of the "Design Your Own Perfume" experience in the region. Quality is at the core of Mubkhar’s ethos when developing products. By paying attention to international safety standards and ensuring its products are eco-friendly, Mubkhar uniquely positions itself in the luxury perfume industry with the quality of its products.
Background Information
Zain
Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Today, we are a leading mobile voice and data services operator with a commercial footprint in 8 Middle Eastern and Africa countries with a workforce of over 6,000 providing a comprehensive range of mobile voice and data services to over 50 million active individual and business customers as of March 31, 2019.
Zain
Zain is the pioneer of mobile telecommunications in the Middle East. We began life in 1983 in Kuwait as the region’s first mobile operator, and since the initiation of our expansion strategy in 2003, we have expanded rapidly. Today, we are a leading mobile voice and data services operator with a commercial footprint in 8 Middle Eastern and Africa countries with a workforce of over 6,000 providing a comprehensive range of mobile voice and data services to over 50 million active individual and business customers as of March 31, 2019.