NBB Launches First-of-Its-Kind Thara’a “Mobile Experience” Pop-Up Activation Across Bahrain

The National Bank of Bahrain (NBB) is hitting the road with its first-ever Thara’a Mobile Experience Hub, bringing a dynamic, festival-style roadshow filled with entertainment, digital games, instant rewards, and community engagement to neighbourhoods across the Kingdom. 

Designed as a roaming pop-up experience, the Thara’a roadshow features interactive digital zones, fun challenges, and exciting activities for visitors of all ages. Guests can take part in the games and enjoy the immersive setup for a chance to win instant cash prizes by opening and depositing BHD 50 or more into their Thara’a account.

The Mobile Experience Hub will kick off at Muharraq Nights from 10th and 11th December, before continuing its journey to various vibrant destinations. Each stop will bring new surprises, new winners, and a new chance to join the fun. To learn about our upcoming locations, please follow NBB social media channels.

Commenting on the occasion, Subah Abdullatif Al Zayani, Chief Executive of Retail Banking at NBB, said, “The Thara’a Pop-Up allows us to connect with the community in a fresh, interactive, and rewarding way. We’re excited to take this experience on the road during such a festive season, meeting customers where they are, celebrating together, and giving away prizes at every stop.”

As the December Thara’a draws get underway, customers have the chance to win two seafront villas and a total of 2 million in cash prizes awarded to four winners. Looking ahead, the January Thara’a draw offers even more excitement, with one seafront villa at the luxurious Al Naseem development in Diyar Al Muharraq up for grabs. Customers can open a Thara’a Prize Account through the NBB Digital Banking app, at any NBB branch, via nbbonline.com, or by calling 1721 4433.