New SAP Online Resource helps companies deliver 360-Degree Customer Experience

SAP AG has announced the launch of its “360-Degree Customer View” microsite at www.360customerview.com. Serving as a one-stop information source, the microsite offers cutting-edge material to help companies deliver an outstanding customer experience that goes beyond traditional customer relationship management (CRM)-focused sales, service and marketing.

The new microsite centers on how companies can maximize the effectiveness of every customer interaction and drive efficiency across sales, marketing, service, finance, supply chain, logistics, manufacturing and human resources, equipping employees with the insight needed to provide a true 360-degree customer experience.

Featuring whitepapers, industry analyst reports, customer testimonials and success stories, as well as social media interfaces such as blogs, Twitter and Facebook, the microsite details how the SAP CRM application provides a differentiated offering. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.