Nikki Beach Resort & Spa Dubai Embarks on a New Growth Chapter at the Arabian Travel Market 2018

Press release
Published April 22nd, 2018 - 10:08 GMT
Alexander Schneider, Vice President of Nikki Beach Hotels & Resorts
Alexander Schneider, Vice President of Nikki Beach Hotels & Resorts

Nikki Beach Resort & Spa Dubai, one of the trendiest boutique resort destinations in the GCC will shed light on its regional and international expansion plans during this year's Arabian Travel Market. The brand signals a continuation of the fast-paced developments that has helped establish the company as a dominant player in the Gulf hospitality scene.

During this exclusive event, visitors shall receive a glimpse of new Nikki Beach spectacular properties around the world, while reaching out the desired audience of the GCC region to continue presenting immense development opportunities for the Nikki Beach brand, while strengthening its competitive position across established and fast growing markets. This dynamic growth not only reflects the high demand for the upscale brand but also its high quality and versatile offering.

Alexander Schneider, Vice President of Nikki Beach Hotels & Resorts commented, “We have been attending ATM for more than 3 years now and we have seen how important the local and GCC market is for us. Not only for our property in Dubai but also for our entire portfolio. We have acknowledged that the travelers and the industry partners from the Gulf region have shown the highest potential worldwide for all of our hotel properties.”

Since its opening in 2016, the resort has increased significantly in terms of profit, occupancy and revenue. With a strong established presence in the UAE, global footprint, compelling portfolio, and strength of distribution platforms, the resort continues to position itself at the forefront of lifestyle brands for the knowledgeable generation of travelers.

Alexander Schneider, Vice President of Nikki Beach Hotels & Resorts, continued, “We can bring new changes to destinations, just like when we opened up Nikki Beach Resort & Spa in Dubai. We have changed the entire market and we are mindful that this does brings a lot of responsibilities to us but we are also confident that it makes us very attractive as a brand.”

Due to substantial demand across the world including the GCC region, the contemporary luxury brand plans on opening 20 resorts around the world in the next 5 years. Some of the resorts have been already opened in established popular destinations such as Bodrum, one of the finest resorts, which resembles the Turkish Riviera. This exclusive property features individual villas, a stunning beach club, and exceptional dining outlets all on a private peninsula catered by the finest Turkish hospitality. The opening of the Nikki Beach resort in Porto Heli, Greece, a sensational location along the Greek mainland, is known to be one of the most exclusive holiday destinations at the moment.

Both resorts are looking to exceed 50%-60% occupancy on the books.

With 4 resorts currently in operation under the leadership of Alexander Schneider, the brand is currently preparing for significant growth in Asia - in the pipeline of key global tourist destinations. In the future, there are plans to expand the Nikki Beach brand to the Northern African and further in the Arabian Peninsula, all highly desired destinations due to their historic and unique culture of luxury hospitality, which fits perfectly with the Nikki Beach vision and expansion plans.

Background Information

Nikki Beach

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.

Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey and Versilia, Italy. Nikki Beach has pop-up locations during the Cannes and Toronto Film Festivals. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece and Bodrum, Turkey. In 2016, Nikki Beach will be opening a resort in Dubai, UAE.

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