Pure Gold Jewellers extends support to Faraj Fund and Ajman Police

Press release

Published May 22nd, 2017 - 07:36 GMT

Picture of Firoz Merchant, Chairman, Pure Gold Jewellers

Philanthropist Firoz Merchant, Founder and Chairman of Pure Gold Jewellers has signed a Memorandum of Understanding with Faraj Fund to provide AED 40,000 monthly to fund air tickets for released prisoners to go back to their country. Based in Abu Dhabi, Faraj Fund is under the patronage of His Highness Sheikh Saif bin Zayed Al Nahyan, Minister of Interior and Deputy Prime Minister of UAE.

Merchant is also working on providing financial aid to Ajman Police for the medical treatment of a policeman suffering from neurological disorder. An amount of AED 60,000 shall be allocated for his Chinese acupuncture treatment in Jordan.

According to Merchant, “In unity with the Year of Giving initiative, we are working with the prison and law enforcement authorities to help insolvent prisoners; as well as members of the police force who work hard to ensure we continue to live in a secure and happy community.”

Background Information

Pure Gold Jewellers

Started in 1989, when Firoz Merchant breathed life into an idea that took shape as the first Pure Gold Jewellers store, it is a realisation of a dream and the fulfilment of a vision. This has led to the creation of a brand that constantly delights customers with excellence and innovation.