Sony’s cost-effective and compact laser projectors deliver stunning brightness to the education and corporate segments

Press release
Published February 1st, 2017 - 10:40 GMT
The new VPL-PHZ10 Projector
The new VPL-PHZ10 Projector

Sony is announcing the expansion of its range of laser light source (Z-Phosphor) projectors by introducing two new generation models aimed at making laser technology more cost-effective than ever to the installation market, from classrooms to meeting rooms. The 5,000lm WUXGA VPL-PHZ10 and 5,000lm WXGA VPL-PWZ10 projectors bring the image quality, colour reproduction and virtually zero-maintenance benefits of laser to customers who may have only experienced lamp-based projection to date.

Switching to laser projection offers a range of benefits in education and corporate environments. Sony’s innovative Z-Phosphor laser light source technology combines high brightness with stunning image resolution, while saving time and providing peace of mind for presenters. Sony’s laser light source means there’s no wait for a lamp to slowly warm up or cool down, no lamp to limit tilt angle, and no compromise between high brightness and high resolution. By introducing this new line of compact, efficient projectors, Sony is making laser projection an attractive investment for a broader range of customers.

The new VPL-PHZ10 and VPL-PWZ10 projectors offer a cost-effective option for smaller spaces, including small classrooms and meeting rooms, but benefit from the same 3LCD Z-Phosphor laser light source technology as Sony’s existing installation laser projectors. The laser projectors are designed for virtually 20,000* hours of maintenance free operation, and include a number of energy-saving features such as Auto Dimming and Auto Brightness, greatly reducing the total lifetime ownership costs compared to projectors with a conventional lamp source. Adding these projectors to the range means Sony now offers eight laser projectors for the education and corporate markets, ranging from 4,100lm to 7,000lm in WXGA and WUXGA.

“We’re really excited to bring the benefits of our laser innovations to a new, budget-conscious segment in the higher education and corporate markets,” said Peter Kyriakos, Head of Marketing for Sony Professional Solutions, MEA. “Sony is certainly committed to its dual strategy in regards to laser and lamp-based projection, since our conversations with customers and partners underline that lamp technology is still very important to many organisations, while others prefer a switch to laser. With these two new models we’re proud to bring high-quality 3LCD laser projection to a similar price point to lamp-based models in the installation market.”

Compact solution with impressive lens shift range, easy installation and virtually zero maintenance

The two new projectors feature 3LCD BrightEra™ technology, projecting red, green and blue components of the image separately to ensure vivid, natural colours and avoid the ‘colour breaking’ that can impact other projection systems. Sony’s Reality Creation system analyses any input source frame-by-frame, using a powerful pattern database to optimise every pixel for clear, sharp and up-scaled images. Also featured is Sony’s Contrast Enhancer capability, which adapts home cinema projector technology to refine light and dark areas of the image in real-time to accentuate highlights and deliver rich, deep black colours.

The flexible and innovative capabilities of the laser light source projectors, such as instant on/off functionality, tilt-angle-free design and wide range vertical/horizontal lens shift, make them easy-to-use and innovative solutions that deliver on Sony’s promise to partners and customers to manufacture innovative products which exceed market demand.

This fourth generation of Sony laser projectors includes a new blend-in slim design with low acoustic noise, enabling the projectors to blend seamlessly into the environment around them. They also include HDBaseT™ interfaces, enabling easier connectivity and reducing total system costs by using a single cable, which runs all the video, audio, control and IP signal up to 100m.

The VPL-PHZ10 and VPL-PWZ10 projectors have a significantly extended lifespan in comparison to lamp projectors, and the high hours of maintenance free operation helps to drive a low total cost of ownership. The 3LCD laser light source models also effectively need virtually zero maintenance during operation, making the projectors ideal choices for permanent installations in hard-to-reach locations in schools, universities and office spaces.

The new VPL-PHZ10 projector will be available from May 2017 and the VPL-PWZ10 from July 2017. They will be showcased for the first time at Sony’s stand 1-N20 at ISE 2017, from 7th to 10th February.

Background Information


In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) 
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory 
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture." 
Symbolizing Sony's spirit of challenge to "do what has never been done before," 
the company has continued to release countless "Japan's first" and "world's first" products.

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