Sony Ericsson Live with Walkman delivers unique social music experience for smartphones

Press release

Published August 22nd, 2011 - 11:46 GMT

Al Bawaba

Sony Ericsson, a global leader in communication and entertainment technology, today announced the launch of Sony Ericsson Live with Walkman, an Android smartphone that delivers a unique social music experience.

A dedicated Walkman hardware button provides instant access to the music player and users can also like, share and discover content through a deep Facebook integration. The infinite button lets consumers explore even more.

With attractive curved design, a glossy finish and a mineral glass display, the phone has a 3.2-inch screen and a powerful 1Ghz processor. A front facing camera enables Skype video calling, while a 5MP AF camera can capture 720p HD video recording. *Sony’s xLOUD enhances audio output, while the latest Android platform for smartphones (Gingerbread 2.3) provides access to over 250,000 applications on the Android Market.

Nikolaus Scheurer, Head of Product Marketing, Sony Ericsson, said: “Consumers want smartphones to deliver a rich and social entertainment experience. Rather than a one dimensional music experience, they want instant and seamless access to new content, combined with the ability to share and connect with their friends. The Sony Ericsson Live with Walkman provides exactly this, in a powerful package with great style.”

A perfect combination of social networking and music entertainment:

Deep Facebook integration: Allows users to instantly access Facebook through the most-used areas of the phone such as the picture gallery, music player, phonebook and calendar

Media Discovery Application: A dynamic application that offers access to a world of music and videos, including Facebook™ recommendations from their friends

Infinite button: Tapping it within the media player enables consumers to have instant access to new content about their favourite artist, such as music videos, artist information and lyrics search

Sony’s xLOUD technology: Enhances audio output of the inbuilt speakers at high levels.

TrackID: Identifies the music track you are listening to within the FM radio and music player. The track can then instantly be shared or downloaded.

Sony Ericsson Live with Walkman will be available globally in selected markets from Q4 2011.

Background Information

Sony

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Company Profile

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.